Toyota Grand Highlander Pricing Analysis: Phoenix, AZ Market Report

Pricing Analysis by Model Year

Key Insights

• New Model Prices at a Premium: The 2026 model is currently priced at $58,974, representing a significant 40.8% increase from its MSRP, which indicates strong demand for the latest model.
• Price Resilience in Previous Year: The 2025 model sees a lower average price of $47,613, translating to a 16.5% discount from MSRP, suggesting a recent depreciation trend but still a reliable price point.
• Best Value in Older Model: The 2024 model shows a current average price of $45,231, which is ~9.4% below MSRP, presenting itself as an attractive option for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Phoenix Region

Key Insights

• Highest Prices in Tucson: Tucson presents the highest average price at $59,995, reflecting strong demand and lower local inventory challenges.
• Most Affordable Option in Surprise: The city of Surprise offers the lowest prices at $47,396, indicating a potentially more competitive market environment conducive for buyers.
• Inventory Balances Across Cities: Notable inventory levels in most areas suggest healthy competition, but Tucson's elevated prices highlight disparities in local demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Variants Lead Listings: The XLE FWD trim shows the highest inventory with 19 listings, establishing it as the most accessible option for customers.
• Premium Trim Pricing: The Platinum AWD trim commands the highest MSRP at $55,045, which may appeal to buyers seeking luxury features and sophisticated technology.
• Comparative Value in Trims: Notably, the spread between AWD and FWD configurations is evident, with AWD trims generally priced higher due to demand for all-weather capabilities.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.