Toyota Grand Highlander Pricing Analysis: Charlotte, NC Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 Grand Highlander shows an average price of $53,009, representing a notable increase of +26.6% above MSRP, indicating strong demand for newer models.
• Older Models Under MSRP: The 2024 model is priced at $44,788, which is approximately -1.2% below MSRP, suggesting better value in slightly older vehicles.
• Gradual Depreciation: The 2025 Grand Highlander sees a -18.0% depreciation from MSRP, indicating a sharp decline typical of first-year depreciation trends.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Charlotte Region

Key Insights

• Highest Prices in Suburban Markets: The highest average price is found in Hickory, NC ($48,359), likely indicating a strong demand in suburban communities.
• Lowest Price Trend in Nearby Smaller Towns: Florence, SC ($45,997) offers the lowest prices, which might suggest weaker demand or more competitive inventory in smaller markets.
• Comparative Inventory Levels: Markets like Salisbury, NC (80 listings) and Hickory, NC (82 listings) show healthy inventory and relatively high price points, reflecting balanced supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims are Popular: The XLE AWD trim remains the most listed (29), indicating strong consumer preference for all-wheel drive options.
• Premium Pricing for Higher Trims: The Platinum AWD is offered at a $5,815 premium over the base AWD trim (XLE AWD), suggesting added features are highly valued by consumers.
• Limited Inventory for Base Trim: The LE AWD is only listed once, indicating either limited availability or reduced demand for the lowest-priced option.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.