How much does the 2025 Lincoln Aviator cost?

Prices have softened 10.33% compared to this time last year, making it a favorable time to shop this model year.

There are 861 listings available, which suggests solid inventory for comparison shopping.

If you find a listing below $60,497.92, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2025 Lincoln Aviator a good car?

Yes — the 2025 Lincoln Aviator earns a 5/5 user rating and a 7.83/10 expert rating.

The model scores 9/10 across Technology and Safety.

It stands out in the midsize, three-row luxury SUV segment by leaning into traditional American luxury and mid-century modern design cues while still presenting itself as a calm, unhurried sanctuary. It is also described as distinctive without resorting to polarization, which gives it a more restrained appeal than some rivals.

The trade-offs are clear: the third row is cramped, and the available 22-inch wheels are tied to poor ride quality.

That makes the Aviator a strong fit if you want a powerful, quiet, comfortable luxury SUV with advanced tech rather than a sporty three-row.

30.1% of listings are priced as good or great deals, which gives you some room to shop selectively.

Is the 2025 Lincoln Aviator reliable?

Owners rate it 5/5, a strong signal of long-term satisfaction.

The Aviator is presented as a calm, unhurried luxury SUV with a twin-turbocharged V6 as the sole engine option, and that powertrain is described as a great one unless you’re concerned about fuel economy. The cabin and ownership experience are framed around comfort, advanced technology, and strong safety performance, which supports confidence for everyday use.

Lincoln also includes complimentary valet pick-up and drop-off service for scheduled maintenance, which adds a useful ownership perk.

For used buyers, the main long-term risk is that fuel economy and ride quality can be less satisfying than the rest of the package.

What should I look for when buying a used 2025 Lincoln Aviator?

Accident-free inventory is excellent at 93.1% — clean inventory, standard diligence applies.

You should still run a history report and prioritize a pre-purchase inspection, especially if you’re looking at higher-mileage examples or vehicles with larger wheels and more equipment. Focus on overall condition, tire wear, and whether the cabin and technology features operate as expected.

Key things to evaluate:

• Trim level: Premiere, Reserve, and Black Label are the trims explicitly named for this model year. The Premiere uses 21-inch wheels, the Reserve uses 20-inch wheels, and the Black Label uses 22-inch wheels. The Reserve II Package adds upgraded exterior lighting, 30-way-adjustable Perfect Position front seats with massage, heated and ventilated second-row seats, a 28-speaker Revel Ultima audio system, and 22-inch wheels.
• Powertrain: A twin-turbocharged 3.0-liter V6 is the only powertrain option, making 400 horsepower and 415 lb-ft of torque. It is paired with a 10-speed automatic transmission and can be had with rear- or all-wheel drive.
• Safety package: Lincoln Co-Pilot360 Drive 2.0 is standard, with active blind-spot monitoring with trailer coverage, intersection assist, evasive steering assist, reverse braking assist, adaptive cruise control, lane-centering assist, and BlueCruise. BlueCruise includes a complimentary four-year subscription.
• Infotainment: You get a 13.2-inch touchscreen, a 12.4-inch digital instrument cluster, wireless Apple CarPlay and Android Auto, Google Built-in, Alexa Built-in, and available over-the-air-connected tech through Lincoln Digital Experience.
• Fuel efficiency: The official EPA fuel economy rating is 20 mpg in combined driving.

Which 2025 Lincoln Aviator trim should I buy?

The 2025 Lincoln Aviator is offered in 3 trim levels: Premiere, Reserve, and Black Label.

Here's the short version:

• Premiere: This is the entry point, but it still gives you the Aviator’s core luxury character, the twin-turbo V6, and the standard tech and safety suite. It makes sense if you want the model’s design and capability without chasing the highest sticker price.
• Reserve: This is the best-value trim. It adds a more upscale feel and is the trim used for the test vehicle, with available upgrades such as the Reserve II Package bringing major comfort and audio enhancements. If you want the sweet spot between price and luxury content, this is the one to target.
• Black Label: This is the top trim and is the place to look if you want the most premium presentation and the largest standard wheels. It suits you if you care most about maximum luxury and are willing to pay for it.

BlueCruise is standard across the lineup, and Lincoln Co-Pilot360 Drive 2.0 is standard as well.

Is now a good time to buy a used 2025 Lincoln Aviator?

This looks like a moderate, selective buyer’s market, so you can shop carefully and still find opportunities.

• Deal availability: 30.1% of listings are priced as good or great deals.
• Inventory: There are 861 listings available.
• Price trend: Prices have softened 10.33% compared with last year.
• Clean inventory: 93.1% of listings are accident-free.

If you find a listing below $60,497.92, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2025 Lincoln Aviator's resale value?

The current average of $60,514 sits slightly below last year's $67,489.

That price movement suggests the market has cooled, which can be good news if you’re buying now but less favorable if you’re planning to sell soon. A softer market can mean your future trade-in or private-party value may not rebound quickly unless demand strengthens.

The Aviator’s strong equipment, luxury positioning, and broad appeal in the three-row segment should help it remain relevant. Still, resale will likely depend on how well the vehicle’s condition, mileage, and equipment stack up against similarly priced rivals.

Vehicles with strong owner satisfaction ratings, like this model year's 5/5, tend to retain buyer demand, which supports resale value over time.

Is the 2025 Lincoln Aviator safe?

Based on crash tests conducted by the National Highway Traffic Safety Administration (NHTSA), the Aviator earns five-star ratings across the board, plus a four-star rating for its ability to resist a rollover accident. In addition, the SUV receives Good ratings in all completed Insurance Institute for Highway Safety (IIHS) evaluations.

It earns a 9/10 safety score from our experts.

The standard Lincoln Co-Pilot360 Drive 2.0 suite includes active blind-spot monitoring with trailer coverage, intersection assist, evasive steering assist, reverse braking assist, adaptive cruise control, lane-centering assist, and BlueCruise. BlueCruise is standard and includes a complimentary four-year subscription.

One caveat is that reverse braking assist can be overly sensitive in some situations, and blind-spot warnings on the head-up display require the turn signal to be used first.

Should I buy a 2025 Lincoln Aviator or consider a different year?

If you're weighing the 2025 against nearby model years, here's how to think about it:

Choose the 2025 if:

• 30.1% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 93.1% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 10.33% compared with last year.
• Owners rate it 5/5 — a strong satisfaction signal.
• It adds fresh styling, new thematic packages, and some of the segment’s most advanced technology.

Consider the 2026 if:

• It leans more upscale and relaxing while keeping the Explorer-based platform’s strengths.

The bottom line: If you want the stronger shopping environment and the freshest feature set, the 2025 is the better starting point. If your priority is a more refined-feeling cabin and you’re less focused on current pricing, the 2026 is worth a look. For price-sensitive buyers, the 2025’s softer market and solid inventory make it the more practical choice right now.

These recommendations are based on CarGurus' proprietary market data from August 28, 2026, CarGurus experts' opinions, and generative AI.