Used 2025 Lincoln Aviator for Sale nearMarshfield, WI

How much does the 2025 Lincoln Aviator cost?

Prices have softened 11.66% compared to this time last year, making it a favorable time to shop this model year.

There are 942 listings available, which suggests you have a solid amount of inventory to compare.

Is the 2025 Lincoln Aviator a good car?

Yes — the 2025 Lincoln Aviator earns a 5/5 user rating and a 7.8/10 expert rating. The model scores 9/10 across Technology and Safety.

It stands out in the midsize, three-row luxury SUV segment by leaning into traditional American luxury and mid-century modern cues while still presenting itself as a calm, unhurried sanctuary. For you, that means a luxury SUV that prioritizes style, quiet comfort, and advanced tech over sporty driving manners.

The main trade-offs are poor fuel economy and poor ride quality on 22-inch wheels, and the third row is cramped. Even so, the market still shows 33.0% of listings as good or great deals, which keeps the value conversation active.

Is the 2025 Lincoln Aviator reliable?

Owners rate it 5/5, a strong signal of long-term satisfaction.

The Aviator is presented as a refined, well-equipped luxury SUV with strong technology and a calm driving character. Its twin-turbocharged V6 is described as a great engine unless you’re concerned about fuel economy, and the cabin is positioned as quiet and comfortable for everyday use.

The ownership picture is helped by complimentary valet pick-up and drop-off service for scheduled maintenance, along with four years of free access to BlueCruise. For used buyers, the main long-term risk is that higher running costs and complex features can make upkeep more expensive if the vehicle wasn’t maintained carefully.

What should I look for when buying a used 2025 Lincoln Aviator?

Accident-free inventory is excellent at 92.6% — clean inventory, standard diligence applies.

You should still run a vehicle history report and prioritize a pre-purchase inspection, especially if you’re looking at a higher-mileage example or one with larger wheels and more option packages. Focus on overall condition, tire wear, and whether the tech and driver-assistance features operate as intended.

Key things to evaluate:

• Trim level: Premiere, Reserve, and Black Label each bring different equipment levels, and the Reserve II Package adds desirable upgrades such as 30-way-adjustable front seats with massage, heated and ventilated second-row seats, a 28-speaker Revel Ultima audio system, upgraded exterior lighting, and 22-inch wheels.
• Powertrain: The sole powertrain is a twin-turbocharged 3.0-liter V6 with 400 horsepower and 415 lb-ft of torque, paired with a 10-speed automatic transmission and available rear- or all-wheel drive.
• Safety package: Lincoln Co-Pilot360 Drive 2.0 is standard, with active blind-spot monitoring with trailer coverage, intersection assist, evasive steering assist, reverse braking assist, adaptive cruise control, lane-centering assist, and BlueCruise with a complimentary four-year subscription.
• Infotainment: You get a 12.4-inch digital instrument cluster and a 13.2-inch touchscreen, plus wireless Apple CarPlay and Android Auto, Google Built-in, Alexa Built-in, and available head-up display support.
• Fuel efficiency: The official EPA fuel economy rating is 20 mpg in combined driving.

Which 2025 Lincoln Aviator trim should I buy?

The 2025 Lincoln Aviator is offered in 3 trim levels: Premiere, Reserve, and Black Label.

Here's the short version:

• Premiere: This is the entry point, and it gives you the Aviator’s core luxury feel with the standard tech and safety setup. It makes sense if you want the model’s style and comfort without chasing the highest-priced extras.
• Reserve: This is the best-value trim for most shoppers because it adds a richer equipment mix while staying below the top-end pricing. If you want the sweet spot between luxury content and cost, this is the one to target.
• Black Label: This is the most upscale version, and it’s the trim to consider if you want the Aviator at its most lavish. It suits you best if you’re prioritizing maximum luxury content over value.

Standard Lincoln Co-Pilot360 Drive 2.0 safety equipment is included across the lineup.

Is now a good time to buy a used 2025 Lincoln Aviator?

This is a moderate, selective-buyer market, so you have room to shop carefully without waiting forever for the perfect deal.

• Deal availability: 33.0% of listings are priced as good or great deals.
• Inventory: There are 942 listings available.
• Price trend: Prices have softened 11.66% compared with last year.
• Clean inventory: 92.6% of listings are accident-free.

If you find a listing below $58,830, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2025 Lincoln Aviator's resale value?

The current average of $58,830 sits slightly below last year's $66,598.

That decline suggests the market has already adjusted downward, which can make the Aviator more attractive to used buyers today. For a future seller, that also means you should expect resale value to depend heavily on condition, mileage, and equipment rather than on broad market momentum alone.

Vehicles with strong owner satisfaction ratings, like this model year's 5/5, tend to retain buyer demand, which supports resale value over time.

Is the 2025 Lincoln Aviator safe?

The 2025 Lincoln Aviator earns five-star ratings across the board from NHTSA, plus a four-star rating for rollover resistance, and it receives Good ratings in all completed IIHS evaluations.

It earns a 9/10 safety score from our experts.

Lincoln Co-Pilot360 Drive 2.0 is standard, and it includes active blind-spot monitoring with trailer coverage, intersection assist, evasive steering assist, reverse braking assist, adaptive cruise control, lane-centering assist, and BlueCruise with a complimentary four-year subscription. BlueCruise is a hands-free driving assistance system for approved highways, and it is one of the Aviator’s standout technologies.

One caveat is that reverse braking assist can be overly sensitive in some situations, and blind-spot warnings on the head-up display require a lane-change signal first.

Should I buy a 2025 Lincoln Aviator or consider a different year?

If you're weighing the 2025 against nearby model years, here's how to think about it:

Choose the 2025 if:

• 33.0% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 92.6% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 11.66% compared with last year.
• Owners rate it 5/5 — a strong satisfaction signal.
• It adds fresh styling, new thematic packages, and some of the segment’s most advanced technology.

Consider the 2026 if:

• It leans more upscale and refined for buyers who want a more luxurious step-up.

The bottom line: If you want the strongest mix of current pricing, inventory, and the 2025 model’s fresh styling and tech, the 2025 is the better starting point. If your priority is a more premium-feeling evolution and you’re willing to pay for it, the 2026 is the alternative to watch.

How does the 2025 Lincoln Aviator compare to the 2025 Ford Explorer?

Expert Pros & Cons (per CarGurus review team)

2025 Lincoln Aviator:

• Pros: Stylish design, Impressive technology, Great safety ratings.
• Cons: Poor fuel economy, Poor ride quality (22-inch wheels), Cramped third-row seats.

2025 Ford Explorer:

• Pros: Fun to drive, Comfortable, Easy-to-use technology.
• Cons: No hybrid or plug-in hybrid option, No off-road trim level, Cramped third-row.

Our experts score the 2025 Lincoln Aviator 7.8/10 and the 2025 Ford Explorer 8/10. The Aviator leans harder into luxury, technology, and safety, while the Explorer is the more engaging and easier-to-live-with choice. If you want a calmer, more upscale cabin, the Aviator makes sense; if you want a more affordable SUV with better driving manners, the Explorer has the edge.

Read our full side-by-side expert comparison here.

These recommendations are based on CarGurus' proprietary market data from October 27, 2026, CarGurus experts' opinions, and generative AI.