Summary

• With 2,450 currently listed for sale and an average price of $24,138.00, 32.9% of 2025 Kia Seltos models for sale on CarGurus are rated as good or great deals.

• 92.7% of 2025 Seltos models on CarGurus are accident free.

Why it stands out

The 2025 Kia Seltos stands out as a subcompact crossover that was designed to bridge the gap between Kia’s Soul and Sportage, and it does so with a larger footprint and a more rugged personality than many rivals in its class. Kia described the formula as “rugged refinement,” and that idea fits the Seltos well: it aims to look tough on the outside while delivering a surprisingly premium interior for the price. It also has a practical advantage, with generous passenger and cargo space considering its compact dimensions.

For 2025, the Seltos benefits from the broader updates introduced for the 2024 model year. Those changes sharpened the styling, added Kia’s panoramic display with two 10.25-inch screens, and brought Kia Connect and a USB-C port for improved smartphone connectivity. The turbocharged engine was retuned to 190 horsepower, and the seven-speed dual-clutch transmission was replaced by a conventional eight-speed torque converter automatic. Kia also added new standard safety features such as forward-collision warning and blind-spot monitors, while rear cross-traffic collision avoidance assist remained limited to the S and higher trims.

What makes the 2025 Kia Seltos appealing is the way it combines everyday usefulness with a more upscale feel than its size might suggest. The cabin is well thought out, the ride is controlled and comfortable, and the vehicle’s packaging makes it easy to live with. The main tradeoff is that the Seltos is not flawless: the lineup has had reliability concerns in earlier model years, and the base engine has been described as underpowered. Even so, the 2025 model’s mix of space, refinement, and updated technology gives it a strong identity in a crowded segment.

Other model years to consider

• 2024 Kia Seltos

  • Average price: $23,342.00
  • Good/great deal percentage: 32.7%
  • User rating: 4.8 / 5
  • Total listings: 2,664

• 2021 Kia Seltos

  • Average price: $16,527.00
  • Good/great deal percentage: 31.3%
  • User rating: 4.8 / 5
  • Total listings: 999

• 2023 Kia Seltos

  • Average price: $20,541.00
  • Good/great deal percentage: 32.5%
  • User rating: 4.67 / 5
  • Total listings: 2,601

This analysis is based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.