How much does the 2024 Ford F-150 cost?

Prices have softened 9.30% compared to this time last year, making it a favorable time to shop this model year.

With 9,725 listings available, you have a healthy amount of inventory to compare across trims and configurations.

If you find a listing below $46,331.86, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Ford F-150 a good car?

Yes — the 2024 Ford F-150 earns a 4.57/5 user rating and an 8.00/10 expert rating. The model scores 9/10 across Form and function and Technology.

Owners consistently praise the powerful engine choices, strong towing capability, and the wide range of features available at a more approachable price than higher trims. The truck also gets credit for a smooth driving experience and broad versatility, which fits well if you want a work-ready pickup that can still handle daily use.

On the trade-off side, the expert review notes that the unladen ride can feel bouncy, and owners mention limited center-console storage, the absence of push-button start, and concerns about value at higher prices.

If you want a full-size truck that can cover towing, hauling, and everyday driving, this year’s F-150 fits that brief well. The market also shows 33.9% of listings are priced as good or great deals, which gives you some room to shop selectively.

Is the 2024 Ford F-150 reliable?

Owners rate it 4.57/5, a strong signal of long-term satisfaction.

The owner summary points to a truck people feel good about living with over time, especially because of its strong performance, dependable-feeling capability, and broad usefulness. The expert review also reinforces that sense of durability by describing the truck as a serious workhorse with strong towing and hauling ability.

For maintenance, all models come with a three-year/36,000-mile factory warranty and a five-year/60,000-mile powertrain warranty.

For used buyers, the main long-term risk is less about basic toughness and more about how hard the truck was worked, so condition and service history matter a lot.

What should I look for when buying a used 2024 Ford F-150?

Accident-free inventory is excellent at 93.4% — clean inventory, standard diligence applies.

You should still run a vehicle history report and prioritize a pre-purchase inspection, especially if the truck was used for towing, hauling, or off-road driving. Focus on wear in the suspension, brakes, tires, and interior touchpoints, since those areas can reveal how the truck was used. If you’re shopping higher-trim trucks, make sure the added tech and driver-assistance features work as expected.

Key things to evaluate:

• Trim level: The base XL is pretty spartan, while higher trims add more luxury and convenience. Mid trims can still show some cheap-looking surfaces and hard plastic touchpoints, so inspect cabin materials closely.
• Powertrain: The standard engine is a turbocharged 2.7-liter EcoBoost V6, while the PowerBoost Hybrid is a 3.5-liter turbo V6 hybrid with 430 horsepower and 570 pound-feet of torque. The 10-speed automatic is standard, and the truck can feel wobbly and skittish when unladen.
• Safety package: Every model gets Ford CoPilot 360 with automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is recommended on higher trims, and Blue Cruise is available on Tremor and up.
• Infotainment: All models come with a 12-inch touchscreen running SYNC 4, plus wireless Apple CarPlay and Android Auto. You also get a 12-inch digital gauge cluster, wireless charging, and a 5G LTE hotspot.
• Fuel efficiency: The hybrid setup is rated at 22 mpg city, 24 mpg highway, and 23 mpg combined. The Raptor R is far less efficient at 12 mpg combined.

Which 2024 Ford F-150 trim should I buy?

The 2024 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor R, and Platinum Plus.

Here's the short version:

• Base trim: The XL is the most stripped-down choice, and it misses the richer materials and convenience touches found higher up the range.
• Sweet-spot trim: The XLT is the best value pick, especially if you want the hybrid powertrain and a strong mix of features without jumping into luxury pricing.
• Premium/top trim: The King Ranch stands out for its heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting.
• Off-road trim: The Raptor R is the most extreme choice, but its huge power and specialized hardware make it overkill for most daily drivers.

Blue Cruise is available on Tremor and higher trims, so if hands-free driving matters to you, that’s an important cutoff to remember.

Is now a good time to buy a used 2024 Ford F-150?

This is a moderate buyer’s market, so you can shop selectively without expecting a fire sale.

• Deal availability: 33.9% of listings are priced as good or great deals.
• Inventory: There are 9,725 listings available.
• Price trend: Prices have softened 9.30% compared with last year.
• Clean inventory: 93.4% of listings are accident-free.

If you find a listing below $46,331.86, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford F-150's resale value?

The current average of $47,875 sits slightly below last year's $52,785.

That price movement suggests the market has already adjusted downward, which can help you buy more confidently now. For future resale, the current softness may limit short-term appreciation, but it also means you may be entering at a more realistic price point than buyers did a year ago. Well-equipped trucks with strong demand and clean histories should still hold up better than heavily used examples.

Vehicles with strong owner satisfaction ratings, like this model year's 4.57/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford F-150 safe?

The 2024 Ford F-150 earns five-star overall ratings from NHTSA, with five-star side-crash and frontal-crash ratings and four-star rollover ratings. The Insurance Institute for Highway Safety gave the SuperCrew Good ratings in driver- and passenger-side crashworthiness and side crashes, but Poor for front crashes and seatbelt reminders, and Marginal for child seat anchors.

It earns a 8/10 safety score from our experts.

Every 2024 F-150 comes with Ford CoPilot 360, which includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is recommended on higher trims, and Blue Cruise is available on Tremor and up. New for this year are lane-change assist and lane-repositioning.

The main caveat is that some safety features are not standard, and the IIHS front-crash and restraint results are weaker than you’d want in a family truck.

Should I buy a 2024 Ford F-150 or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 33.9% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 93.4% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 9.30% compared with last year.
• Owners rate it 4.57/5 — a strong satisfaction signal.
• It adds a multi-functional tailgate, a standard 12-inch touchscreen, and updated Blue Cruise.

Consider the 2023 if:

• At $43,374, the 2023 costs less than the current year's $47,875 average.
• It adds the Raptor R and the XLT Heritage Edition.

Consider the 2025 if:

• At $53,539, the 2025 costs more than the current year's $47,875 average.
• It adds more driver-assistance tech and a Platinum Plus package.

The bottom line: If you want the best balance of price, tech, and capability, the 2024 is the strongest all-around pick. If your priority is saving money, the 2023 is the better value play. If you want the newest safety and convenience upgrades and can spend more, the 2025 is worth a look.

These recommendations are based on CarGurus' proprietary market data from July 31, 2026, CarGurus experts' opinions, and generative AI.