How much does the 2024 Ford Bronco cost?

Prices have softened 10.40% compared to this time last year, making it a favorable time to shop this model year.

There are 5,037 listings available, which suggests solid inventory for shoppers comparing trims and prices. If you find a listing below $45,698.45, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Ford Bronco a good car?

Yes — the 2024 Ford Bronco earns a 4.71/5 user rating and a 6.83/10 expert rating. The model scores 8/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, modern features, and stylish interior design. The review summary also points to strong personality and broad appeal, especially if you value a vehicle that feels distinctive and capable. On the other hand, some owners mention limited storage space and a noisy cabin for daily commuting.

Ford’s own overview frames it as a rugged SUV with real practicality, and that fits the data: you get a fun, comfortable vehicle with plenty of cargo space. The trade-offs are clear, though, with poor fuel economy and no hybrid or plug-in hybrid option standing out as the main compromises. With 32.3% of listings marked as good or great deals, there’s still meaningful shopping room if you want to compare value across the market.

Is the 2024 Ford Bronco reliable?

Owners rate it 4.71/5, a strong signal of long-term satisfaction.

The owner feedback points to a vehicle people trust and enjoy over time, with praise centered on capability, modern features, and a generally satisfying ownership experience. The expert drive notes also describe the Bronco as satisfying to drive, with clean shifts and easy 4-Hi and 4-Lo engagement, which supports the sense that it’s built to handle regular use as well as trail duty. Ford’s maintenance coverage language also notes a complimentary first scheduled maintenance visit.

For used buyers, the main long-term ownership risk is that the Bronco’s rugged hardware and fuel appetite can make upkeep and daily running costs less forgiving than you might expect.

What should I look for when buying a used 2024 Ford Bronco?

Accident-free inventory is excellent at 94.2% — clean inventory, standard diligence applies.

You should still run a history report and verify that the specific truck you’re considering hasn’t had hidden damage or heavy off-road use. A pre-purchase inspection matters here, especially if the Bronco has been modified or equipped for trail duty. Focus on wear items, cabin condition, and whether the vehicle’s equipment matches the way you plan to use it.

Key things to evaluate:

• Trim level: The Big Bend is the standard trim level, and the available Sasquatch Package adds a suspension lift, 35-inch mud-terrain tires, and other off-road hardware. Without those upgrades, the Bronco can look less purposeful, and the base setup misses some of the rugged stance and visual presence many shoppers want.
• Powertrain: The standard turbocharged 2.3-liter EcoBoost four-cylinder makes 300 horsepower and 325 pound-feet of torque. A turbocharged 2.7-liter EcoBoost V6 is available with 330 hp and 415 lb-ft, while the Raptor uses a turbocharged 3.0-liter EcoBoost V6 with 418 hp and 440 lb-ft. A seven-speed manual or 10-speed automatic is available depending on configuration, and the Bronco is not fuel efficient.
• Safety package: Ford Co-Pilot360 includes lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. The standard setup already includes forward-collision warning, automatic emergency braking, automatic high-beam headlights, and a backup camera with guidance grid lines, while adaptive cruise control, front parking sensors, and a surround-view camera system are available.
• Infotainment: Every Bronco gets a 12-inch Sync 4 touchscreen with wireless Apple CarPlay and Android Auto, FordPass Connect services, SiriusXM 360L satellite radio, and a seven-speaker stereo. Higher trims add connected navigation and a Bang & Olufsen premium audio system with 10 speakers.
• Fuel efficiency: The Big Bend Sasquatch with the 2.3-liter engine is rated at 18 mpg city, 17 mpg highway, and 18 mpg combined. Without the Sasquatch Package, highway fuel economy improves by 4 mpg and combined fuel economy improves by 2 mpg.

Which 2024 Ford Bronco trim should I buy?

The 2024 Ford Bronco is offered in 9 trim levels: Big Bend, Badlands, Raptor, and the other Bronco variants explicitly referenced in the model-year content.

Here's the short version:

• Base trim: Big Bend is the starting point, but it lacks the more dramatic stance and off-road presence that come with the Sasquatch Package. It also starts with a basic safety setup before the available driver-assistance upgrades are added.
• Sweet-spot trim: Big Bend with the Mid Package is the best value if you want the Bronco experience without chasing the most expensive hardware. It adds the full Ford Co-Pilot360 suite, including blind-spot monitoring, rear cross-traffic alert, and rear parking sensors.
• Premium/top trim: The Raptor is the most extreme choice, with its exclusive 3.0-liter EcoBoost V6, 418 horsepower, and 4,500-pound tow rating. It also gets two new colors for this model year.
• Off-road trim: Badlands is the trim to watch if you want a more rugged setup, especially since Ford added a more rugged front bumper for 2024.

The safety package note is simple: the Mid Package meaningfully improves everyday confidence, and it’s the trim-level upgrade most buyers should prioritize.

Is now a good time to buy a used 2024 Ford Bronco?

This is a moderate, selective buyer’s market, so you can shop carefully without assuming every listing is a bargain.

• Deal availability: 32.3% of listings are priced as good or great deals.
• Inventory: There are 5,037 listings available.
• Price trend: Prices have softened 10.40% compared with last year.
• Clean inventory: 94.2% of listings are accident-free.

If you find a listing below $45,698.45, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford Bronco's resale value?

The current average of $45,683 sits slightly below last year's $50,987.

That price decline suggests the market has cooled, which can help you buy more selectively now. For a future seller, it also means resale value may depend heavily on condition, mileage, and how well the Bronco is equipped. Well-kept examples with desirable packages should hold up better than stripped or heavily worn trucks.

Vehicles with strong owner satisfaction ratings, like this model year's 4.71/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford Bronco safe?

It earns four-star ratings in frontal crash and rollover, and five-star ratings in all other NHTSA tests.

It earns a 6/10 safety score from our experts.

Ford equips the Bronco Big Bend with forward-collision warning, automatic emergency braking, automatic high-beam headlights, and a backup camera with guidance grid lines. The available Ford Co-Pilot360 package adds lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. Adaptive cruise control, front parking sensors, and a surround-view camera system are also available.

The main caveat is that IIHS headlight performance is rated Marginal, so you should pay attention to lighting equipment and trim choice if nighttime driving matters to you.

Should I buy a 2024 Ford Bronco or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 32.3% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 94.2% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 10.40% compared with last year.
• Owners rate it 4.71/5 — a strong satisfaction signal.
• Ford added a standard 12-inch Sync 4 infotainment system and a more rugged front bumper on the Bronco Badlands.

Consider the 2023 if:

• At $42,148, the 2023 costs less than the current year's $45,683 average.
• It offers broad versatility across nine distinct models.

Consider the 2025 if:

• At $48,268, the 2025 costs more than the current year's $45,683 average.
• It emphasizes more comfortable street and highway manners while keeping the Bronco’s off-road character.

The bottom line: If you want the best mix of current-market pricing, updated tech, and strong owner satisfaction, the 2024 is the smart default. If your priority is saving money, the 2023 is the better value play. If you want to spend more for the newer model-year experience, the 2025 is worth a look, but it asks for a higher budget.

These recommendations are based on CarGurus' proprietary market data from August 21, 2026, CarGurus experts' opinions, and generative AI.