Used 2023 Toyota Prius Prime for Sale near Oregon
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 37,187
- Stock #:
- T63562B
- VIN:
- JTDACACU2R3032976


Sponsored by Toyota of Gladstone
2024 Toyota Prius Prime
XSE Premium FWD
37,187 mi
$33,991
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 52,860
- Stock #:
- 93798A
- VIN:
- JTDACACU2R3020780

Sponsored Listing
2024 Toyota Prius Prime
XSE FWD
52,860 mi
$29,985
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 53,891
- Stock #:
- P837236
- VIN:
- JTDACACU6P3004904

Sponsored Listing
2023 Toyota Prius Prime
XSE FWD
53,891 mi
$27,972
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 28,778
- Stock #:
- 414100
- VIN:
- JTDACACU6R3016005

2024 Toyota Prius Prime
XSE FWD
28,778 mi
$30,481
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 46,784
- Stock #:
- T13538
- VIN:
- JTDACACU9R3038354

2024 Toyota Prius Prime
XSE FWD
46,784 mi
$28,850
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 37,187
- Stock #:
- T63562B
- VIN:
- JTDACACU2R3032976

2024 Toyota Prius Prime
XSE Premium FWD
37,187 mi
$33,991
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 52,860
- Stock #:
- 93798A
- VIN:
- JTDACACU2R3020780

2024 Toyota Prius Prime
XSE FWD
52,860 mi
$29,985
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 15,290
- Stock #:
- P6959
- VIN:
- JTDACACU5R3017601

2024 Toyota Prius Prime
XSE FWD
15,290 mi
$32,995
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 6,157
- Stock #:
- U988
- VIN:
- JTDACACU1R3013495

2024 Toyota Prius Prime
XSE Premium FWD
6,157 mi
$34,770
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 129 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 15,465
- Stock #:
- 70356572
- VIN:
- JTDACACU8R3019939

2024 Toyota Prius Prime
SE FWD
15,465 mi
$32,147
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Magnetic Gray Metallic
- Combined gas mileage:
- 134 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 71,142
- Stock #:
- K7027173A
- VIN:
- JTDKAMFP2N3221784

2022 Toyota Prius Prime
LE FWD
71,142 mi
$23,181
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 53,891
- Stock #:
- P837236
- VIN:
- JTDACACU6P3004904

2023 Toyota Prius Prime
XSE FWD
53,891 mi
$27,972
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 54 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 79,846
- Stock #:
- 70298582
- VIN:
- JTDKAMFP7N3221540

2022 Toyota Prius Prime
XLE FWD
79,846 mi
$23,547
About 2023 Toyota Prius Prime
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 5,004
- Stock #:
- GHU1492
- VIN:
- JTDACACU1R3034492

2024 Toyota Prius Prime
XSE FWD
5,004 mi
$33,175
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 28,831
- Stock #:
- I1789
- VIN:
- JTDACACU6R3025125

2024 Toyota Prius Prime
XSE FWD
28,831 mi
$31,936
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Brown (Beige)
- Combined gas mileage:
- 54 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 65,263
- Stock #:
- BZ203435 C
- VIN:
- JTDKAMFP8N3203435

-$477
2022 Toyota Prius Prime
XLE FWD
65,263 mi
$18,972
$18,495
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 48,592
- Stock #:
- P3001811
- VIN:
- JTDACACU6P3001811

2023 Toyota Prius Prime
SE FWD
48,592 mi
$36,737
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 9,432
- Stock #:
- 8212P
- VIN:
- JTDACACU7R3031810

2024 Toyota Prius Prime
XSE Premium FWD
9,432 mi
$37,998
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Guardian Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 23,883
- Stock #:
- 91067A
- VIN:
- JTDACACU6R3018126

2024 Toyota Prius Prime
XSE FWD
23,883 mi
$35,669
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 7,753
- Stock #:
- 15551T
- VIN:
- JTDACACU1P3009119

2023 Toyota Prius Prime
XSE FWD
7,753 mi
$34,654
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 115 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 19,117
- Stock #:
- 15476
- VIN:
- JTDACACU6R3017140

2024 Toyota Prius Prime
XSE Premium FWD
19,117 mi
$38,059
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius Prime
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black/Red
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 5,004
- Stock #:
- GHU1492
- VIN:
- JTDACACU1R3034492

Sponsored Listing
2024 Toyota Prius Prime
XSE FWD
5,004 mi
$33,175
Overview

A new, redesigned Prius Prime ensures that Toyota’s commitment to long-range, fuel-efficient motoring will continue long past the 2023 model year.
Unveiled at the 2022 Los Angeles Auto Show, the 2023 Toyota Prius Prime showcases dramatic new sheet metal. With a swept-back design that terminates abruptly in a high, squared-off tail. The new car is based on Toyota’s TNGA-C platform and sits two inches lower while stretching one inch wider and one inch longer than the outgoing model.
The first Prius plug-in hybrid electric vehicle (PHEV), then called the Prius Plug-in, debuted at the 2009 LA Auto Show. For the 2017 model year, the second generation debuted with the new Prius Prime name. Now, the 2023 model year plays host to the fifth-generation Prius and the third generation of the Prius PHEV.
PHEV technology allows consumers to reap the benefits of an electric vehicle in short-run driving while delivering hybrid efficiency over longer travel. Thanks to a larger lithium-ion battery, the latest Prius Prime increases EV driving range by 50%, from 25 miles to more than 40.
It’s also the fastest Prius on sale. The 2.0-liter four-cylinder engine pairs with an electric motor to produce 220 horsepower, sent to the front wheels and capable of launching the Prius Prime from zero to 60 mph in 6.6 seconds.
Toyota sells the 2023 Prius Prime in three trim levels. The base SE trim offers 17-inch wheels, an 8-inch infotainment touchscreen, six USB-C ports, and rain-sensing windshield wipers. Blind-spot monitoring, rear cross-traffic alert, and traffic-jam assist are also standard safety equipment.
The mid-grade XSE trim boosts the wheels to 19 inches and adds an auto-dimming rear-view mirror, plus two extra cupholders for backseat passengers. Shoppers also enjoy SofTex upholstery, a smart key, a wireless charger, and the company’s parking assist technology. Optional add-ons include a switch from the 8-inch touchscreen to a 12.3-inch unit, a glass roof, and a digital key.
At the top of the range is the Toyota Prius Prime XSE Premium. This trim level makes the 12.3-inch touchscreen infotainment system standard, and it adds an eight-speaker JBL premium audio system. The XSE Premium also comes with ventilated and heated front seats with memory settings. Optional extras include a digital rear-view mirror, heated rear seats, and a solar glass roof.
The solar roof option uses roof-mounted solar panels to provide onboard charging for accessory electrical draws such as the car’s air-conditioning system, lessening the load on the car’s primary battery.
The Toyota Prius Prime incorporates an intelligent assistant with the “Hey Toyota” wake word. This tech can be used to handle voice commands for navigation, audio adjustments, and temperature changes. The infotainment system also supports dual-device Bluetooth pairing, wireless Apple CarPlay and Android Auto, and a one-month trial subscription to a 4G Wi-Fi Hotspot.
Finally, Toyota includes Toyota Safety Sense 3.0 (TSS) on all 2023 Prius Prime models. This suite of advanced driver assistance systems (ADAS) can now be optioned with Proactive Driving Assist, which uses a camera and radar when conditions are met to help brake and steer the Prius Prime.
At the Prius Prime’s debut, Toyota had yet to release pricing for the car.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.8 Overall rating
Filter by rating
Anonymous
Reviewed a 2023 Toyota Prius Prime on Apr 14, 2024
The best of EV without range anxiety. Great handling and acceleration. One pedal driving close to achievable if you are careful.
Lyle F
Reviewed a 2023 Toyota Prius Prime on Apr 14, 2023
This is our third Prius and it is the best. Gets 25 miles electric which covers 82% of our driving. It is quiet and responsive and we have averaged 133 MPG OVER TWO YEARS. Toyota is years ahead of other manufacturers in variable transmissions, hybrid technology and dependability.
Anonymous
Reviewed a 2023 Toyota Prius Prime on Feb 19, 2024
Really like this car. It’s a little hard to get into if you are older and are used to driving suvs as it’s a low lying sedan.
Gary S
Reviewed a 2023 Toyota Prius Prime on Sep 5, 2023
Pleasure to drive with intuitive technology. Some concerns about visibility through rear window and around the A pillar.
2023 Toyota Prius Prime Trims
| Trim type | MSRP |
|---|---|
| SE FWD | $32,350 |
| XSE FWD | $35,600 |
| XSE Premium FWD | $39,170 |
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2023 Toyota Prius Prime Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2023 Toyota Prius Prime prices has changed over time.
See more price trends2023 Toyota Prius Prime Pricing Analysis
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Highest-Price Market: Dallas, TX leads with an average price of $31,312, indicating a premium market for the Prius Prime.
- Best Value: New York, NY offers the lowest average price at $28,472, suggesting a more competitive pricing environment.
- Inventory Drives Stability: New York, NY has the most listings at 41, which may contribute to its lower average price compared to other cities.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| New York, NY | 41 | $28,472 |
| Los Angeles, CA | 39 | $29,181 |
| Boston, MA | 20 | $30,329 |
| Philadelphia, PA | 14 | $28,495 |
| Washington, DC | 9 | $29,806 |
| Chicago, IL | 7 | $29,796 |
| Dallas, TX | 3 | $31,312 |
Pricing by Trim Packages
Key Insights
- Volume Leader: The XSE FWD trim has the highest inventory with 161 listings, indicating strong demand for this configuration.
- Premium Spread: The XSE Premium FWD trim, priced at $39,170, shows a significant premium over the base SE FWD trim at $32,350, reflecting the added features and desirability.
- Drivetrain Effect: All trims feature the same FWD drivetrain, suggesting uniformity in performance across the lineup.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XSE FWD | 161 | $35,600 | FWD | 2.0L 220 hp I4 Hybrid |
| XSE Premium FWD | 95 | $39,170 | FWD | 2.0L 220 hp I4 Hybrid |
| SE FWD | 66 | $32,350 | FWD | 2.0L 220 hp I4 Hybrid |
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2024 model year has an average price of $35,594, reflecting a 7.9% premium over its starting MSRP of $32,975.
- Depreciation Curve: The 2017 model year exhibits the steepest depreciation at -37.0%, indicating significant value loss over time.
- Best Value Sweet Spot: The 2021 model year is priced above its starting MSRP at $29,414, suggesting it may offer a good balance of features and value for buyers.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2024 | $32,975 | $35,594 | +7.9% |
| 2023 | $32,350 | $29,200 | -9.7% |
| 2022 | $28,770 | $23,268 | -19.1% |
| 2021 | $28,220 | $29,414 | +4.2% |
| 2020 | $27,900 | $21,878 | -21.6% |
| 2019 | $27,350 | $18,797 | -31.3% |
| 2018 | $27,300 | $19,175 | -29.8% |
| 2017 | $27,100 | $17,076 | -37.0% |
These recommendations are based on CarGurus' proprietary market data from November 11, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
How much does the 2023 Toyota Prius Prime cost?
| Metric | Value |
|---|---|
| Current Average Price | $29,622 |
| Year-Round Low | $29,166 |
| Year-Round High | $31,271 |
| Average Price a Year Ago | $31,271 |
| Change vs. Last Year | −5.27% |
Prices have softened 5.27% compared to this time last year, making it a favorable time to shop this model year.
There are 407 listings available, which gives you a meaningful amount of inventory to compare.
Is the 2023 Toyota Prius Prime a good car?
Yes — the 4.8/5 user rating points to strong owner satisfaction. That kind of feedback suggests you’re looking at a model year that has resonated well with drivers, and the market shows 33.9% of listings are priced as good or great deals.
Is the 2023 Toyota Prius Prime reliable?
Owners rate it 4.8/5, a strong signal of long-term satisfaction.
For used buyers, that usually means lower ownership risk than you might expect, but you should still focus on maintenance history and overall condition before you commit.
What should I look for when buying a used 2023 Toyota Prius Prime?
Accident-free inventory is solid at 85% — always verify the vehicle history report.
You should prioritize a pre-purchase inspection, especially if the car has higher mileage or incomplete service records. Focus on body condition, tire wear, brake feel, and any signs that the car has been repaired after a collision.
Is now a good time to buy a used 2023 Toyota Prius Prime?
This is a moderate market, so you have room to shop selectively without waiting for a deep buyer’s market.
- Deal availability: 33.9% of listings are priced as good or great deals.
- Inventory: There are 407 listings available.
- Price trend: Prices have softened 5.27% compared with last year.
- Clean inventory: 85.0% of listings are accident-free.
If you find a listing below $29,166, that's toward the low end of the year-round range and worth acting on quickly.
What is the 2023 Toyota Prius Prime's resale value?
The current average of $29,622 sits slightly below last year's $31,271.
That price movement suggests the model has softened a bit, which can help you buy at a more favorable entry point today. If you plan to sell later, a lower purchase price can reduce your exposure to depreciation. Strong demand for well-kept examples should still help support future resale performance.
Vehicles with strong owner satisfaction ratings, like this model year's 4.8/5, tend to retain buyer demand, which supports resale value over time.
Should I buy a 2023 Toyota Prius Prime or consider a different year?
If you're weighing the 2023 against nearby model years, here's how to think about it:
Choose the 2023 if:
- 33.9% of listings are priced as good or great deals.
- Accident-free inventory is solid at 85% — always verify the vehicle history report.
- Price trend: Prices have softened 5.27% compared with last year.
- Owners rate it 4.8/5 — a strong satisfaction signal.
The bottom line: The 2023 is a strong choice if you want a well-liked model year with solid inventory and a softer price trend. If you’re especially price-sensitive, you may want to compare nearby years to see whether a lower average price outweighs the 2023’s stronger market balance.
How does the 2023 Toyota Prius Prime compare to the 2023 Kia Niro?
| Spec | 2023 Toyota Prius Prime | 2023 Kia Niro |
|---|---|---|
| Starting MSRP | $32,350 | $26,590 |
| Motor | 2.0L 220 hp I4 Hybrid | 1.6L 139 hp I4 Hybrid |
| MPG/MPGe (city) | 53 | 53 |
| MPG/MPGe (highway) | 51 | 45 |
| Battery | 13.6 kWh | 1.3 kWh |
| Average used price | $29,622 | $21,996 |
| Listings available | 407 | 425 |
| Good & great deal share | 33.9% | 32% |
| Accident-free share | 85.0% | 83.8% |
These recommendations are based on CarGurus' proprietary market data from November 10, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Relevant articles

Who Makes Toyota Cars?
Toyota is a Japanese automaker that builds a full-line of cars, trucks, SUVs, and minivans. It is owned by Toyota Motor Corporation, and it has a large presence in North America in both operations and assembly. Its vehicles are known for quality, reliability, and versatility.

2024 Toyota Prius Prime Pricing, Specs, and Release Date
The 2024 Toyota Prius Prime is a plug-in hybrid version of the popular Prius. Its plug-in technology lets it offer quicker acceleration and a more exciting driving experience than the standard hybrid Prius models.