How much does the 2023 Toyota Prius Prime cost?

Prices have softened 1.98% compared to this time last year, making it a favorable time to shop this model year.

With 357 listings available, you have a moderate amount of inventory to compare before you buy.

If you find a listing below $29,216.27, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2023 Toyota Prius Prime a good car?

Yes — the 4.75/5 user rating points to strong owner satisfaction.

That kind of feedback suggests you can feel reasonably confident if the vehicle’s condition and maintenance history check out. With 28.0% of listings marked as good or great deals, you also have some room to shop selectively.

Is the 2023 Toyota Prius Prime reliable?

Owners rate it 4.75/5, a strong signal of long-term satisfaction.

For used buyers, the main long-term ownership risk is usually tied to how well the car was maintained and whether any prior damage or wear has been addressed before resale.

What should I look for when buying a used 2023 Toyota Prius Prime?

Accident-free inventory is solid at 88.8% — always verify the vehicle history report.

You should prioritize a history report first, then focus your inspection on overall condition, signs of prior repair, and whether the car has been consistently cared for. If a listing looks especially appealing on price, make sure the condition matches the discount before you move fast.

Is now a good time to buy a used 2023 Toyota Prius Prime?

This is a moderate market, so you can shop selectively without expecting every listing to be a bargain.

• Deal availability: 28.0% of listings are priced as good or great deals.
• Inventory: There are 357 listings available.
• Price trend: Prices have softened 1.98% compared with last year.
• Clean inventory: 88.8% of listings are accident-free.

If you find a listing below $29,216.27, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Toyota Prius Prime's resale value?

The current average of $30,956 sits slightly below last year's $31,583.

That softer pricing can help you buy with a little more confidence today, but it also means future resale will depend heavily on how well the market holds up from here. If you keep the car in strong condition and avoid accident history, you should be in a better position when it’s time to sell. Demand tends to stay healthier for vehicles that buyers trust, especially when owner satisfaction is strong.

Vehicles with strong owner satisfaction ratings, like this model year's 4.75/5, tend to retain buyer demand, which supports resale value over time.

Should I buy a 2023 Toyota Prius Prime or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 28.0% of listings are priced as good or great deals.
• Accident-free inventory is solid at 88.8% — always verify the vehicle history report.
• Price trend: Prices have softened 1.98% compared with last year.
• Owners rate it 4.75/5 — a strong satisfaction signal.

The bottom line: If you want the strongest balance of current pricing, inventory depth, and owner satisfaction, the 2023 is the primary year to target. If you’re especially price-sensitive, compare it against nearby years and focus on the cleanest, best-priced listing rather than chasing the newest badge alone.

These recommendations are based on CarGurus' proprietary market data from August 28, 2026, CarGurus experts' opinions, and generative AI.