Summary

• With 59 currently listed for sale near Durham, NC and an average price of $19,215.00, 52.5% of 2023 Subaru Imprezas for sale on CarGurus are rated as good or great deals.

• Favorably reviewed: Owners rated the 2023 Subaru Impreza 5 / 5 stars.

• 100.0% of 2023 Impreza models on CarGurus are accident free.

Why it stands out

The 2023 Subaru Impreza stands out as a practical all-weather compact that leans on Subaru’s core strengths rather than flash. Its standard all-wheel drive gives it broad appeal for buyers who want confidence in poor weather, and the car’s reputation for being affordable and practical fun helps explain why it remains attractive to shoppers looking for everyday usability without giving up a sense of capability.

What makes the Impreza distinctive is the way it balances that usefulness with a straightforward, easygoing character. The available information points to a car that is more about dependable daily transportation than excitement, and that focus is part of its appeal. At the same time, the tradeoffs are clear: the ride can be rough in daily driving, the interior materials are described as cheap, and many examples have been heavily used, abused, or modified. For buyers who value standard all-wheel drive and a sensible ownership proposition over luxury or refinement, those compromises may be acceptable.

Other model years to consider

• 2018 Subaru Impreza

  • Average price: $12,962.00
  • Good/great deal percentage: 25.4%
  • User rating: 5 / 5
  • Total listings: 71

• 2019 Subaru Impreza

  • Average price: $10,899.00
  • Good/great deal percentage: 26.2%
  • User rating: 4.67 / 5
  • Total listings: 61

• 2024 Subaru Impreza

  • Average price: $23,499.00
  • Good/great deal percentage: 52.7%
  • User rating: 5 / 5
  • Total listings: 55

This analysis is based on CarGurus' proprietary market data from August 11, 2026, CarGurus experts' opinions, and generative AI.