Used 2018 Land Rover Discovery Sport for SaleNationwide
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Black
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Transmission:
- 9-Speed Automatic
- Mileage:
- 46,076
- Stock #:
- T36208A
- VIN:
- SALCT2RX3JH747765

2018 Land Rover Discovery Sport
HSE Luxury AWD
46,076 mi
$12,486
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Fuji White - 1AA
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony/Ebony - TWH)
- Transmission:
- Automatic
- Mileage:
- 42,670
- Stock #:
- 27QX168A
- VIN:
- SALCR2RXXJH751813

2018 Land Rover Discovery Sport
HSE AWD
42,670 mi
$16,285
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Silver
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Transmission:
- 9-Speed Automatic
- Mileage:
- 59,658
- Stock #:
- JH755262
- VIN:
- SALCR2RX8JH755262

2018 Land Rover Discovery Sport
HSE AWD
59,658 mi
$14,721
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Fuji White
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 121,681
- Stock #:
- 16973A
- VIN:
- SALCR2RX4JH729550

2018 Land Rover Discovery Sport
HSE AWD
121,681 mi
$12,497
- Year:
- 2019
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Engine:
- 237 hp 2L I4
- Exterior color:
- Narvik Black
- Fuel type:
- Gasoline
- Interior color:
- Black (Almond/Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 59,964
- Stock #:
- 828529T
- VIN:
- SALCR2FX7KH828529

-$507
2019 Land Rover Discovery Sport
59,964 mi
$14,885
$14,378
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- White
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 9-Speed Automatic
- Mileage:
- 107,667
- Stock #:
- 661305
- VIN:
- SALCR2RX1JH766023

2018 Land Rover Discovery Sport
HSE AWD
107,667 mi
$11,287
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 286 hp 2L I4
- Exterior color:
- White
- Combined gas mileage:
- 22 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 69,771
- Stock #:
- JH775823
- VIN:
- SALCT2SX7JH775823

2018 Land Rover Discovery Sport
286hp HSE Luxury AWD
69,771 mi
$15,620
- Year:
- 2019
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Narvik Black
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony/Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 87,630
- Stock #:
- FT2F9131A
- VIN:
- SALCR2FX8KH815563

2019 Land Rover Discovery Sport
HSE AWD
87,630 mi
$14,374
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Santorini Black Metallic
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 62,635
- Stock #:
- EH741256
- VIN:
- SALCR2RX9JH741256

2018 Land Rover Discovery Sport
HSE AWD
62,635 mi
$16,133
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Indus Silver Metallic
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony)
- Transmission:
- 9-Speed Automatic Overdrive
- Mileage:
- 69,417
- Stock #:
- JH743375
- VIN:
- SALCP2RX8JH743375

-$1,201
2018 Land Rover Discovery Sport
SE AWD
69,417 mi
$12,789
$11,588
- Year:
- 2019
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- White
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony/Ebony)
- Transmission:
- Automatic
- Mileage:
- 33,347
- Stock #:
- 784702
- VIN:
- SALCP2FX7KH784702

2019 Land Rover Discovery Sport
SE AWD
33,347 mi
$14,999
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Yulong White Metallic
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Almond/Ebony w/Grained Leather Seat Trim)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 88,740
- Stock #:
- 14104
- VIN:
- SALCR2RXXJH732002

2018 Land Rover Discovery Sport
HSE AWD
88,740 mi
$13,299
- Year:
- 2017
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 240 hp 2L I4
- Exterior color:
- Silicon Silver Metallic
- Combined gas mileage:
- 22 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony/Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 65,419
- Stock #:
- 31611
- VIN:
- SALCT2BG1HH690891

2017 Land Rover Discovery Sport
HSE Luxury
65,419 mi
$15,455
About 2018 Land Rover Discovery Sport
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Black
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 58,585
- Stock #:
- 25R137LV
- VIN:
- SALCR2RX2JH753233

2018 Land Rover Discovery Sport
HSE AWD
58,585 mi
$15,883
- Year:
- 2019
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Transmission:
- 9-Speed Automatic
- Mileage:
- 72,883
- Stock #:
- 786240
- VIN:
- SALCR2FX2KH786240

2019 Land Rover Discovery Sport
HSE AWD
72,883 mi
$13,676
- Year:
- 2017
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 240 hp 2L I4
- Exterior color:
- Black
- Combined gas mileage:
- 22 MPG
- Fuel type:
- Gasoline
- Transmission:
- 9-Speed Automatic
- Mileage:
- 79,444
- Stock #:
- U10299
- VIN:
- SALCT2BG2HH634362

-$1,744
2017 Land Rover Discovery Sport
HSE Luxury
79,444 mi
$12,995
$11,600
- Year:
- 2019
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Black
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Transmission:
- 9-Speed Automatic
- Mileage:
- 79,479
- Stock #:
- P7395
- VIN:
- SALCP2FX5KH795679

2019 Land Rover Discovery Sport
SE AWD
79,479 mi
$11,980
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Firenze Red Metallic
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black (Ebony/Ebony)
- Transmission:
- 9-Speed Automatic
- Mileage:
- 64,579
- Stock #:
- JP3735
- VIN:
- SALCP2RX2JH777506

2018 Land Rover Discovery Sport
SE AWD
64,579 mi
$14,223
- Year:
- 2019
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Black
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 57,685
- Stock #:
- 824075
- VIN:
- SALCR2FX7KH824075

2019 Land Rover Discovery Sport
HSE AWD
57,685 mi
$16,699
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Narvik Black
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Almond
- Transmission:
- 9-Speed Automatic
- Mileage:
- 60,950
- Stock #:
- A738172
- VIN:
- SALCR2RXXJH738172

2018 Land Rover Discovery Sport
HSE AWD
60,950 mi
$13,545
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Blue
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Se
- Transmission:
- 9-Speed Automatic
- Mileage:
- 72,914
- Stock #:
- AR47047
- VIN:
- SALCP2RXXJH770416

-$1,222
2018 Land Rover Discovery Sport
SE AWD
72,914 mi
$13,151
$12,824
- Year:
- 2018
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 237 hp 2L I4
- Exterior color:
- Santorini Black Metallic
- Combined gas mileage:
- 23 MPG
- Fuel type:
- Gasoline
- Interior color:
- Gray
- Transmission:
- 9-Speed Automatic
- Mileage:
- 135,219
- Stock #:
- 732099
- VIN:
- SALCR2RX7JH732099

2018 Land Rover Discovery Sport
HSE AWD
135,219 mi
$9,998
- Year:
- 2017
- Make:
- Land Rover
- Model:
- Discovery Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 240 hp 2L I4
- Exterior color:
- Silver
- Combined gas mileage:
- 22 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 9-Speed Automatic
- Mileage:
- 69,506
- Stock #:
- 99822
- VIN:
- SALCR2BG4HH637469

2017 Land Rover Discovery Sport
HSE
69,506 mi
$14,520
Overview

The Land Rover Discovery Sport arrived in 2015, replacing the LR2 as the brand’s entry-level model, and in 2018, it continues with modest updates. The Discovery Sport, along with the larger Discovery, continues to exist on the side of Land Rover’s lineup that’s more practical than fashionable. In fact, it is closely related to Land Rover’s stylish Range Rover Evoque. Its most impressive attribute is probably the highly-configurable interior. The Discovery Sport has a 40/20/40 split-folding second-row bench seat and an optional folding third row that expands the number of seats to seven. There’s as much as 60 cubic feet of cargo space with the second and third rows stowed, 34.6 cubic feet with the third row stowed, and 6.8 cubic feet with all three rows deployed.
The Discovery Sport gets a new in-house engine under its “Ingenium” architecture for 2018. The base unit is a turbocharged 2.0-liter inline 4-cylinder with 237 horsepower and 251 pound-feet of torque with a 9-speed automatic transmission. Fuel economy is 21 miles per gallon city, 25 highway, and 22 combined on premium fuel. Optionally, this same engine comes in a 286-horsepower, 295 lb-ft version with 20, 25, and 22 mpg. Like every other Land Rover, all-wheel drive and an automatic terrain-sensing system come standard.
There are three basic flavors of the Discovery Sport. SE is the most basic with 18-inch wheels, partial leather upholstery, dual-zone climate control, power-folding heated exterior mirrors, an 8-inch touchscreen infotainment system, and a 10-speaker audio system. From there, the HSE and HSE Luxury add features like fog lights, perforated leather upholstery, a fixed panoramic sunroof, navigation, HID headlights, and a power-operated liftgate. The 238-hp engine is standard across all three trims, but HSE and HSE Luxury offer the 286-hp upgrade.
For safety, the Discovery Sport has a full complement of features. A reversing camera and rear parking sensors are standard fare. A surround-view camera system, a head-up display, a parking assistant, traffic sign recognition, adaptive headlights, automatic high-beams, emergency braking, and lane keeping assist are parts of optional packages. Blind-spot monitoring with rear cross-traffic detection and adaptive cruise control are standalone safety upgrades.
The Land Rover Discovery Sport is an attractive option for the active driver who wants an SUV to do more than just look handsome and carry a tall ride height. The capable AWD system, versatile interior, and overall durability set it apart from the competition. And the new engines, especially the 286-hp one, make it that much better.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2018 Land Rover Discovery Sport Trims
| Trim type | MSRP |
|---|---|
| HSE Luxury AWD | $46,795 |
| SE AWD | $37,795 |
| 286hp HSE Luxury AWD | $52,895 |
| 286hp HSE AWD | $49,395 |
| HSE AWD | $42,395 |
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2018 Land Rover Discovery Sport Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2018 Land Rover Discovery Sport prices has changed over time.
See more price trends2018 Land Rover Discovery Sport Pricing Analysis
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Highest Prices in Washington, DC: The market in Washington, DC ($13,350) shows the highest average price, likely due to higher demand and lower inventory.
- Best Value in Miami, FL: Miami ($9,992) offers the lowest average price, indicating a more price-sensitive market or higher inventory turnover.
- Inventory Variation: Cities like Philadelphia (55 listings) and Boston (58 listings) have a moderate number of listings with average prices around $12,302, suggesting stable pricing in these regions.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Washington, DC | 57 | $13,350 |
| Atlanta, GA | 37 | $14,397 |
| Philadelphia, PA | 55 | $12,869 |
| Boston, MA | 58 | $12,302 |
| Dallas, TX | 47 | $11,625 |
| Chicago, IL | 45 | $11,498 |
| Los Angeles, CA | 40 | $12,503 |
| Houston, TX | 38 | $12,458 |
| New York, NY | 62 | $11,485 |
| Miami, FL | 42 | $9,992 |
Pricing by Trim Packages
Key Insights
- HSE AWD Dominates Inventory: The HSE AWD (104 listings) is the most common trim, indicating strong demand for this configuration.
- Price Range Across Trims: The HSE Luxury AWD ($46,795 MSRP) is the highest priced trim, reflecting a premium for additional luxury features.
- AWD Preference: All trims are AWD, suggesting a consistent demand for all-weather capability across the market.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| HSE AWD | 104 | $42,395 | AWD | 2.0L 237 hp I4 |
| SE AWD | 87 | $37,795 | AWD | 2.0L 237 hp I4 |
| HSE Luxury AWD | 9 | $46,795 | AWD | 2.0L 237 hp I4 |
| 286hp HSE Luxury AWD | 4 | $52,895 | AWD | 2.0L 286 hp I4 |
| 286hp HSE AWD | 4 | $49,395 | AWD | 2.0L 286 hp I4 |
Pricing Analysis by Model Year
Key Insights
- Newer Models Command Premium Prices: The 2026 model is priced at $52,432, reflecting a 5.3% increase over its MSRP, indicating strong demand for the latest model.
- Significant Depreciation for Older Models: The 2017 model shows a steep decline, priced at $12,134, which is -67.8% from its original MSRP, highlighting rapid depreciation.
- Best Value in Recent Years: The 2022 model is priced at $22,497, representing a -3.2% depreciation, making it a strong candidate for value-conscious buyers.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 | $49,900 | $52,432 | +5.3% |
| 2025 | $48,900 | $39,714 | -18.8% |
| 2024 | $48,900 | $32,269 | -34.2% |
| 2023 | $44,600 | $26,398 | -40.8% |
| 2022 | $43,200 | $22,497 | -3.2% |
| 2021 | $41,900 | $20,477 | -51.1% |
| 2020 | $37,800 | $17,741 | -53.1% |
| 2019 | $37,990 | $15,298 | -59.8% |
| 2017 | $37,695 | $12,134 | -67.8% |
| 2016 | $37,455 | $11,013 | -70.7% |
| 2015 | $37,070 | $10,838 | -70.8% |
These recommendations are based on CarGurus' proprietary market data from September 16, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
How much does the 2018 Land Rover Discovery Sport cost?
| Metric | Value |
|---|---|
| Current Average Price | $12,579 |
| Year-Round Low | $12,436 |
| Year-Round High | $14,280 |
| Average Price a Year Ago | $14,281 |
| Change vs. Last Year | −11.92% |
Prices have softened 11.92% compared to this time last year, making it a favorable time to shop this model year.
There are 343 listings available, which gives you a solid amount of inventory to compare before you buy.
Is the 2018 Land Rover Discovery Sport a good car?
With no expert test-drive score available for this model year, your best read comes from the market data: the average price is $12,579, and the listing pool includes 28.9% good or great deals. That combination suggests you can shop selectively and still find value if you focus on condition and pricing.
What should I look for when buying a used 2018 Land Rover Discovery Sport?
At 69.4% accident-free, a meaningful share of listings has prior incidents — history verification is especially important.
You should run a vehicle history report on any promising listing and confirm whether prior damage was cosmetic or structural. Put a pre-purchase inspection at the top of your checklist, especially if the price looks unusually low. Focus on overall condition, maintenance records, and signs that the vehicle has been repaired well rather than simply repaired.
Is now a good time to buy a used 2018 Land Rover Discovery Sport?
This looks like a moderate, selective buyer’s market, so you can shop patiently and still find worthwhile options if you compare listings carefully.
- Deal availability: 28.9% of listings are priced as good or great deals.
- Inventory: There are 343 listings available.
- Price trend: Prices have softened 11.92% compared with last year.
- Clean inventory: 69.4% of listings are accident-free.
If you find a listing below $12,436, that's toward the low end of the year-round range and worth acting on quickly.
What is the 2018 Land Rover Discovery Sport's resale value?
The current average of $12,579 sits slightly below last year's $14,281.
That price movement suggests the market has cooled, which can help you buy at a more favorable entry point. If you plan to sell later, your resale outcome will depend heavily on mileage, condition, and whether the vehicle has a clean history. A well-kept example should hold up better than one with accident history or deferred maintenance.
Should I buy a 2018 Land Rover Discovery Sport or consider a different year?
If you're weighing the 2018 against nearby model years, here's how to think about it:
Choose the 2018 if:
- 28.9% of listings are priced as good or great deals.
- At 69.4% accident-free, a meaningful share of listings has prior incidents — history verification is especially important.
- Price trend: Prices have softened 11.92% compared with last year.
The bottom line: The 2018 makes sense if you want a year with softer pricing and enough inventory to shop carefully. If you’re price-sensitive, you may want to compare nearby years and prioritize the listing with the best condition and history rather than focusing only on the badge year.
These recommendations are based on CarGurus' proprietary market data from September 15, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Relevant articles

The Best Cars for Dogs in 2026
Dogs are part of the family, and we’d like to take them with us wherever we go. With that in mind, here are some of the best cars for transporting dogs.

Who Makes Land Rover Cars?
Land Rover is a British carmaker famous for no-nonsense off-roaders and luxury SUVs. While the first Land Rover model was introduced in 1948, it wasn’t until 1978 that Land Rover became a brand in its own right. Today Land Rover is a luxury brand owned by the India-based Tata Group.