Scion Make Overview

Scion Questions

Where Is The Blower Fan Fuse On A 2009 Scion Xd?

Location Of Horn Relay

I am trying to locate the horn relay on my 2010 Scion xB and can't seem to find a diagram anywhere? Anyone have any ideas?

2006 Scion Tc

Would it be worth it to buy a 2006 Scion tC with 222k miles on it for $2300

Will The 2012 And Newer Scion Xb Seats Fit My 2010 Scion Xb. Bolt Pattern ...

Will The 2011 Or Later Scion Xb Seats Fit My 2010? Including The Airbag Pl...

Scion Overview

Ah, youth. It is a powerful market, catered to by the film industry, fashion world, TV producers, and of course automakers. Dismayed that its average buyer was 48 years old, Toyota wanted to bring in a younger, hipper Gen Y crowd, to build brand loyalty over the years. To do this, it created the U.S.-based Scion division. Scion's mission is to produce affordable compact entry-level cars that appeal to younger buyers with attention-grabbers such as top fuel economy, copious customizable accessories and a hassle-free, non-negotiable Pure Price sticker concept.

The first Scions debuted at the LA Auto Show in 2003. Both the Scion xA 5-door hatch and xB 5-door wagon had a limited release and were rebadged Japanese cars. Not until they were joined by the first true Scion model, the tC 2-door hatch, in 2004 did the brand go nationwide. The xB is the most popular of the Scions, accounting for 40% of sales, and is the most recognizable, with its boxy, milk-truck look. Though unique at the time, this layout was perfect for hauling cargo or college buddies. The xA featured more traditional rounded lines. Both started out with a 1.5-liter, 108-hp I4 engine. The sportier tC hatch is powered by a 2.4-liter DOHC I4 that gets 161-hp.

What makes Scion notable and appealing to younger buyers is the array of aftermarket options. With a list of 40 accessories both inside and out, drivers can customize their car to their lifestyle. A highly sought after subset of the Scions are the limited edition Release Series, which Toyota offers in small numbers usually as part of a marketing campaign.

Since its debut, the subcompact Scions have inherited a few competitors from the Honda Fit and Chevy Caliber, and 2008 will see its first refresh of the line. In 2008, the xA is replaced by the xD, which carries a longer wheelbase and gets a more powerful 1.8-liter, 128-hp I4 engine. The tC remains the same, but the xB undergoes some restyling. Still boldly square, more cargo space has been added, edges softened, split-folding rear seats included, and it now shares the 2.4-liter engine with the tC, though it only hits 158-hp. As further candy to tempt Gen Y buyers, both the xB and xD will come standard with iPod ports.

Scion Experts

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    Tom Demyan
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    Bob Beaman
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    Auto_Centric
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