2025 Subaru Forester vs 2024 Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

The Forester is one of Subaru's top sellers and one of the more popular compact crossovers in its segment as well, so it's hard to blame the automaker for not wanting to mess with a working formula. They seem to have focused more on refining an already popular car than creating a new car. In fact, the most obvious updates are to the vehicle's looks, which many would argue are inconsequential-but that's not a criticism.

Verdict: The 2025 Subaru Forester improves on the outgoing version with a better-equipped base model, more advanced tech and safety offerings, and a blessedly quieter cabin. If it's not the most beautiful crossover we've ever seen, well, at least that's authentic to the Forester brand.