CarGurus.com Surpasses 15 Million Unique Monthly Users, Dealership Network Now Exceeds 6,000
CAMBRIDGE, Mass., March 18, 2015 -- CarGurus, a leading automotive research and shopping website, today announced that user traffic eclipsed 15 million unique monthly visitors this March, a 61% year-over-year increase. The company also announced that its dealer network has grown to include more than 6,000 franchise and independent dealerships nationwide.
CarGurus now ranks #2 in terms of daily unique traffic among auto shopping and research sites in the U.S.
More CarGurus year-over-year growth by the numbers:
- Dealer network grew by 300%
- Unique visitors to the site increased by 61%
- Overall visits to the site increased by 77%
CarGurus uses proprietary algorithms to analyze and compare millions of car listings daily and ranks shoppers’ search results according to which listings offer the best deals from top-rated local dealers. While the site’s organic listings search results are purely data-driven, the company offers dealers a variety of advertising packages that drive customer leads and provide increased exposure to millions of in-market shoppers.
“We have seen steady growth since our inception, but our emphasis on transparency and relevance in the user search experience has generated a rapid increase in adoption over the past year,” said Langley Steinert, CarGurus’ Founder & CEO. “Both sides of the shopping equation—shoppers looking to buy a car and the dealerships that serve them—benefit from CarGurus’ search model, and we expect our daily traffic and dealer customer growth to continue trending upward.”
With more than 15 million unique monthly visitors, CarGurus is the fastest growing automotive research and shopping website in the nation, helping shoppers compare local listings for new and used cars and find great deals from great dealers. Every day, CarGurus does a comprehensive Instant Market Value (IMV) analysis on over 6 million car listings and analyzes user-submitted dealer ratings. A user’s shopping search results are ranked according to which listings offer the best deals from top-rated dealerships.
CarGurus was founded in 2006 by Langley Steinert, co-founder and former Chairman of TripAdvisor, and is based in Cambridge, MA.