Toyota Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2026 Toyota Highlander is priced at $52,518, representing a 13.5% increase over its MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander shows a significant depreciation of -38.5% from its original MSRP, reflecting the typical depreciation curve for vehicles over time.
• Best Value Year: The 2021 model is currently priced at $30,878, which is -12.4% below MSRP, making it an attractive option for budget-conscious buyers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The New York, NY market has the highest average price at $26,708, likely due to higher demand and lower inventory.
• Lowest Prices in Chicago: Chicago, IL offers the lowest average price at $24,600, indicating a more competitive market with potentially higher inventory levels.
• Price Variation Across Cities: Significant price differences exist, with Los Angeles, CA averaging $25,841, suggesting regional preferences and demand dynamics.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Inventory: The XLE AWD trim leads with 3,171 listings, indicating strong consumer preference for this configuration.
• Premium Pricing for Limited Trim: The Limited AWD trim, priced at $50,725, reflects a significant markup due to its luxury features, appealing to buyers seeking higher-end options.
• Consistent Drivetrain Preference: All trims listed are AWD, suggesting a strong market demand for all-weather capability in the Highlander lineup.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 9, 2026, CarGurus experts' opinions, and generative AI.