The Toyota Crown sedan returned to the US market in 2023, bringing a slick look to rival many electric vehicles’ and an elevated ride height to lure SUV shoppers. Now, Toyota introduces a new model which trades on the long-established Crown nameplate while also catering to popular demand for the crossover format.

What’s New for the 2025 Toyota Crown Signia

The Crown Signia is a brand new model making its debut for the 2025 model year. It joins an already-diverse lineup of family vehicles from the Japanese automaker, though word is that the Venza will soon be making its exit, so the Crown Signia could be considered a replacement rather than an addition. The all-new Crown Signia is offered only in XLE and Limited grades, indicating its position as a higher-end option.

Design

Like the Crown sedan, the Crown Signia is sleek, futuristic, and distinctly premium in appearance. Its slim daytime running lights (DRLs) flow into a narrow upper grille, and the majority of the front end is body-colored–no chrome grilles here. The fascia appears to show the influence of sister brand Lexus’s spindle, though with its own twist, featuring an Escher-esque fade from mesh to solid. 19-inch alloy wheels are standard, while the XLE trim comes with 21-inch wheels. The crossover’s long roofline has already drawn plenty of comments referencing the now-rare station wagon body style.

Powertrain

The Crown Signia is offered exclusively as a hybrid, and it comes standard with electronic all-wheel drive (AWD). The 2.5-liter four-cylinder engine works with in concert with electric motors to generate 243 horsepower. Though the crossover is not yet ready for EPA evaluation, Toyota has shared expected fuel economy of 36 mpg combined. The e-AWD system allows the Crown Signia to tow up to 2,700 pounds.

Interior

Comfort features like heated front seats and a heated steering wheel are standard on the Crown Signia, which has fabric- and Softex-trimmed seats in its base configuration. The top trim comes with quilted leather seating surfaces trimmed with piping, and adds heated rear seats in addition to ventilation for the front seats, plus a panoramic moonroof.

The Crown Signia’s standard power liftgate uses a kick sensor for hands-free operation, and the fold-flat rear seats include an extender to bridge the gap to the back of the front seats, creating a 6.5-foot long cargo area. Cargo volume specs are not yet available as of this writing.

Technology

True to its higher-trim-only range, the Crown Signia features Toyota’s larger 12.3-inch infotainment touchscreen and 12.3-inch digital driver information display standard. Wireless Apple CarPlay and Android Auto as well as wireless charging are standard, along with five total USB ports (three for the front seats and two for the rear). The Crown Signia Limited replaces the standard six-speaker sound system with an 11-speaker JBL Premium Audio system.

Safety

The Crown Signia comes standard with the Toyota Safety Sense 3.0 (TSS 3.0) suite of advanced driver-assistance features, meaning every Crown Signia gets adaptive cruise control, lane-tracing assist, road-sign assist, lane-departure alert with steering assist, blind-spot monitor with rear cross-traffic alert, and more. The Limited Tech Package, available on the top trim, adds lane-change assist, front cross-traffic alert, traffic-jam assist, and a panoramic view monitor.

Pricing

At the time of this writing, Toyota has yet to share pricing for the 2025 Toyota Crown Signia. Its status as an all-new model makes prediction difficult, but based on the 2024 hybrid-only Venza XLE’s base MSRP of $39,130, we’re confident the Crown Signia will start over the $40k mark.