Porsche Macan Pricing Analysis: Milwaukee, WI Market Report

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2025 Porsche Macan is priced at $65,400, which is approximately 4.0% above MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2020 model shows a steep decline, priced at $27,976, reflecting a ~45.0% depreciation from its original MSRP.
• Best Value Year: The 2022 model offers the best value at $34,995, which is ~36.5% below MSRP, making it an attractive option for buyers seeking a balance of price and features.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Milwaukee Region

Key Insights

• Highest Prices in Kenosha: The city of Kenosha, WI has the highest average price at $44,946, likely due to limited inventory and higher demand.
• Lowest Prices in Fond du Lac: Fond du Lac, WI offers the lowest average price at $21,403, indicating a more price-sensitive market with potentially higher inventory.
• Price Stability in Larger Markets: Cities like Janesville (642 listings) and Madison (622 listings) show average prices around $41,667–$45,658, suggesting stable pricing due to sufficient inventory.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Inventory: The AWD trim is the most common with 298 listings, reflecting strong demand for all-weather capability.
• Premium Pricing for Higher Trims: The S AWD trim commands a significant premium with an MSRP of $78,900, indicating a market for luxury features.
• Value in Base Trim: The AWD trim at $65,400 serves as a competitive entry point for buyers looking for a balance of features and price.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.