Lincoln Navigator Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant Depreciation: The 2027 Lincoln Navigator is priced at $102,040, reflecting a 13.4% premium over its MSRP, indicating strong demand for the latest model. In contrast, older models show steep depreciation, with the 2017 model down 72.6% from its original MSRP.
• Best Value Year: The 2025 Lincoln Navigator offers the best value with an average price of $83,492, which is 16.4% below MSRP, making it an attractive option for buyers seeking a balance of features and price.
• Steep Declines in Older Models: Prices for models from 2020 and earlier exhibit significant drops, with the 2019 model at $31,214, down 57.4% from its MSRP.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Los Angeles: The average price in Los Angeles, CA ($61,654) is the highest among the listed cities, likely driven by demand for luxury vehicles in urban areas.
• Lowest Prices in Dallas: Dallas, TX ($40,170) offers the lowest average price, suggesting a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like Chicago (478 listings) and New York (364 listings) have substantial inventory, which may contribute to more stable pricing compared to cities with lower listings.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Dominance of Reserve Trims: The Reserve 4WD trim leads in inventory with 1,353 listings, indicating strong consumer preference for this well-equipped variant.
• Premium Pricing for Black Label Trims: The Black Label 4WD trim commands the highest MSRP at $119,525, reflecting its luxury features and exclusivity.
• Value in Premiere Trims: The Premiere 4WD trim, with an MSRP of $91,995, offers a more accessible entry point into luxury features compared to higher trims.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.