Toyota Grand Highlander Pricing Analysis: Chicago, IL Market Report

Pricing Analysis by Model Year

Key Insights

• New Models Command Premiums: The 2026 model is priced at $50,814, which is approximately 20.3% above its MSRP, indicating strong demand for the latest model.
• Stable Pricing for Recent Years: The 2025 model shows a moderate depreciation of only 10.3% from its MSRP, suggesting it retains value well compared to older models.
• Older Model Price Stability: The 2024 model is priced slightly above its MSRP at $45,903, reflecting a ~6.7% increase, which may indicate a limited supply or strong demand.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Chicago Region

Key Insights

• Highest Prices in Holland, MI: The Holland market has the highest average price at $52,229, likely due to lower inventory and higher demand.
• Lowest Prices in Kenosha, WI: Kenosha offers the most competitive pricing at $45,815, suggesting a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like Palatine (101 listings) and Aurora (99 listings) have substantial inventory, with average prices around $46,295 and $46,199, indicating stable pricing in these areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD is the most common trim with 50 listings, reflecting strong demand for all-wheel drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, with an MSRP of $55,445, is the highest priced, indicating a significant markup for luxury features.
• Value in Base Trims: The XLE FWD trim, priced at $45,030, offers a more budget-friendly option while still providing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 13, 2026, CarGurus experts' opinions, and generative AI.