Used Kia Rio for Sale nearPhelps, WI
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Clear White
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 58,256
- Stock #:
- 3N1258A
- VIN:
- 3KPA24ADXPE555367
-$490
2023 Kia Rio
LX FWD
58,256 mi
$14,817
$14,327
- Year:
- 2018
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 130 hp 1.6L I4
- Exterior color:
- Aurora Black
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 6-Speed Automatic
- Mileage:
- 90,909
- Stock #:
- A26510
- VIN:
- 3KPA24AB6JE120562
2018 Kia Rio
S
90,909 mi
$10,638
- Year:
- 2018
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 130 hp 1.6L I4
- Exterior color:
- Red
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 85,198
- Stock #:
- 12M2918T
- VIN:
- 3KPA24AB0JE062741
2018 Kia Rio
S
85,198 mi
$10,873
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Black
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 29,011
- Stock #:
- E543812
- VIN:
- 3KPA24AD0PE543812
2023 Kia Rio
LX FWD
29,011 mi
$15,998
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Aurora Black
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 48,652
- Stock #:
- P10998
- VIN:
- 3KPA24AD7PE628419
2023 Kia Rio
LX FWD
48,652 mi
$16,323
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 32,685
- Stock #:
- 540502-CSAF
- VIN:
- 3KPA24AD3PE540502
2023 Kia Rio
S FWD
32,685 mi
$14,171
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Black
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 109,999
- Stock #:
- 560705
- VIN:
- 3KPA24AD7PE560705
2023 Kia Rio
LX FWD
109,999 mi
$11,757
- Year:
- 2022
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Silky Silver
- Combined gas mileage:
- 37 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 24,201
- Stock #:
- K11654A
- VIN:
- 3KPA24AD9NE478889
2022 Kia Rio
LX FWD
24,201 mi
$17,843
- Year:
- 2018
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 130 hp 1.6L I4
- Exterior color:
- Clear White
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 6-Speed Automatic
- Mileage:
- 8,597
- Stock #:
- HE10230
- VIN:
- 3KPA24AB2JE142641
2018 Kia Rio
S
8,597 mi
$13,982
- Year:
- 2018
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 130 hp 1.6L I4
- Exterior color:
- Clear White
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 6-Speed Automatic
- Mileage:
- 74,531
- Stock #:
- P31722
- VIN:
- 3KPA24AB8JE081781
2018 Kia Rio
LX
74,531 mi
$10,688
- Year:
- 2016
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.6L I4
- Exterior color:
- Blue
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 6-Speed Automatic
- Mileage:
- 88,132
- VIN:
- KNADM4A3XG6541292
2016 Kia Rio
LX
88,132 mi
$9,788
- Year:
- 2020
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Aurora Black
- Combined gas mileage:
- 37 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 132,333
- Stock #:
- 283857
- VIN:
- 3KPA24AD0LE283857
2020 Kia Rio
LX FWD
132,333 mi
$9,316
- Year:
- 2019
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 130 hp 1.6L I4
- Exterior color:
- Silky Silver
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 135,109
- Stock #:
- 206329
- VIN:
- 3KPA24AB1KE206329
2019 Kia Rio
S FWD
135,109 mi
$9,137
Customer summary
The Kia Rio stands out as a reliable choice for budget-conscious drivers, offering impressive fuel efficiency and affordability across all model years. Owners appreciate its low maintenance costs, practical size, and fun driving experience. While the Rio excels in economy and value, some owners have criticized its performance, especially regarding acceleration and road noise. The interior quality and lack of some modern features have also left room for improvement, but overall, the Kia Rio remains a solid option for those seeking a compact car.
- Year:
- 2019
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 130 hp 1.6L I4
- Exterior color:
- Red
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 48,846
- Stock #:
- E178367
- VIN:
- 3KPA24ABXKE178367
2019 Kia Rio
S FWD
48,846 mi
$12,998
- Year:
- 2017
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.6L I4
- Exterior color:
- Silver
- Combined gas mileage:
- 31 MPG
- Fuel type:
- Gasoline
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 96,267
- Stock #:
- 058266
- VIN:
- KNADM4A32H6058266
2017 Kia Rio
LX
96,267 mi
$8,616
- Year:
- 2015
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.6L I4
- Exterior color:
- Clear White
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 6-Speed Automatic
- Mileage:
- 193,393
- Stock #:
- 24944B
- VIN:
- KNADM4A31F6468442
Photos coming soon
2015 Kia Rio
LX
193,393 mi
$5,140
- Year:
- 2013
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 138 hp 1.6L I4
- Exterior color:
- Red
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 26,453
- Stock #:
- 2013KIARIO4DR26KMILES+
- VIN:
- KNADM4A31D6285278
2013 Kia Rio
LX
26,453 mi
$11,854
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 40,384
- Stock #:
- L22689
- VIN:
- 3KPA24AD3PE574147
2023 Kia Rio
LX FWD
40,384 mi
$17,006
- Year:
- 2013
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 138 hp 1.6L I4
- Exterior color:
- Black
- Combined gas mileage:
- 32 MPG
- Fuel type:
- Gasoline
- Interior color:
- Brown (Tan)
- Transmission:
- 6-Speed Automatic
- Mileage:
- 87,000
- Stock #:
- 3005
- VIN:
- KNADM4A38D6304120
Photos coming soon
2013 Kia Rio
LX
87,000 mi
$7,671
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 120 hp 1.6L I4
- Exterior color:
- Clear White
- Combined gas mileage:
- 36 MPG
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 28,792
- Stock #:
- PE536624
- VIN:
- 3KPA24AD8PE536624
-$300
2023 Kia Rio
LX FWD
28,792 mi
$15,299
$14,999
- Year:
- 2012
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 138 hp 1.6L I4
- Exterior color:
- Silver
- Fuel type:
- Gasoline
- Interior color:
- Black
- Transmission:
- 6-Speed Automatic Overdrive
- Mileage:
- 165,651
- Stock #:
- 86
- VIN:
- KNADN4A36C6075609
2012 Kia Rio
SX
165,651 mi
$6,058
- Year:
- 2006
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 110 hp 1.6L I4
- Exterior color:
- Silver
- Combined gas mileage:
- 30 MPG
- Fuel type:
- Gasoline
- Interior color:
- Gray
- Transmission:
- 4-Speed Automatic
- Mileage:
- 81,154
- Stock #:
- 097904
- VIN:
- KNADE123666097904
2006 Kia Rio
LX
81,154 mi
$4,110
- Year:
- 2023
- Make:
- Kia
- Model:
- Rio
- Body type:
- Sedan
- Engine:
- 120 hp 1.6L I4
- Fuel type:
- Gasoline
- Mileage:
- 31,727
- Stock #:
- 26354
- VIN:
- 3KPA24AD7PE611569
2023 Kia Rio
31,727 mi
$18,484
How much does the Kia Rio cost in today's market?
Used Kia Rio prices span a wide range depending on model year. Here's what the market looks like right now:
| Model Year | Current Avg. Price | Year-Round Range |
|---|---|---|
| 2023 | $15,746 | $14,983 – $16,001 |
| 2022 | $14,277 | $13,053 – $14,363 |
| 2021 | $12,037 | $11,965 – $13,101 |
| 2020 | $11,364 | $10,906 – $11,668 |
| 2019 | $10,058 | $9,098 – $10,271 |
| 2018 | $8,640 | $8,448 – $9,689 |
| 2017 | $7,233 | $7,125 – $7,818 |
| 2016 | $6,918 | $6,909 – $7,922 |
The Kia Rio's current nationwide average price is $11,756, and its nationwide average price reached a low of $10,978 over the past year. Recently, prices have come down for the 2021, 2022, and 2023 models, making now a good time to shop recent model years.
Is the Kia Rio a good car?
Yes — the Kia Rio earns strong marks from owners across the model range. The all-generations owner rating is 4.03/5 across every model year in the data.
Owners consistently praise its fuel efficiency, affordability, low maintenance costs, and practical size. Many also like its easygoing driving feel and overall value for budget-minded shopping.
28.9% of listings are priced as good or great deals.
Are Kia Rio models reliable?
Owners consistently describe the Kia Rio as a dependable, budget-friendly choice with low running costs and strong everyday usability. Across the model years with owner feedback, the Rio is also praised for its fuel efficiency and practical size.
- Owners rate the Kia Rio between 4.0 and 5.0 out of 5 stars across all model years in the data.
For used buyers, long-term ownership risk looks manageable when you focus on well-kept examples with clean history reports and consistent maintenance records.
What should I look for when buying a used Kia Rio?
Across all model years, at 64.1% accident-free, a meaningful share of listings has prior incidents — history verification is especially important.
| Model Year | Accident-Free % |
|---|---|
| 2023 | 77.9% |
| 2022 | 74.9% |
| 2021 | 64.5% |
| 2020 | 61.2% |
| 2019 | 57.8% |
| 2018 | 52.8% |
| 2017 | 48.1% |
| 2016 | 48.6% |
| 2015 | 51.3% |
| 2014 | 54.4% |
Older model years carry meaningfully higher accident rates, so always verify the vehicle history report on pre-2023 models.
What Kia Rio do most buyers choose?
The Kia Rio years with the most listings are 2022, 2023, and 2021.
| Model Year | Total Listings | Good + Great Deals % |
|---|---|---|
| 2022 | 375 | 32% |
| 2023 | 299 | 33.8% |
| 2021 | 248 | 28.2% |
| 2020 | 237 | 27.8% |
| 2019 | 204 | 27% |
| 2018 | 180 | 26.1% |
These higher-volume years tend to draw the most attention because they give you more inventory to compare and more chances to find a strong deal. They also sit in the sweet spot where newer features and broader availability often overlap.
What is the Kia Rio's resale value?
| Model Year | Current Avg. Price | Year-Over-Year Change |
|---|---|---|
| 2016 | $6,918 | −10.53% |
| 2018 | $8,640 | −9.22% |
| 2021 | $12,037 | −8.14% |
| 2017 | $7,233 | −3.03% |
| 2019 | $10,058 | −1.88% |
| 2020 | $11,364 | −1.28% |
| 2022 | $14,277 | −0.68% |
| 2023 | $15,746 | −0.58% |
The table shows broad price softening across the lineup, which can work in your favor as a used buyer. The biggest drops appear in older model years, while the newest years are moving only slightly lower. That makes recent Rio models especially worth watching if you want a newer car at a more favorable price.
The 2022 and 2023 model years are holding steady, with prices close to flat year-over-year.
The 2023, 2022, and 2020 model years have held their value best, with the smallest year-over-year price changes.
Should I buy a used Kia Rio now?
Buy now if:
- Price trend: The 2022 model is at −0.68% versus a year ago, and the 2021 model is at −8.14%.
- Deal availability: The 2022 model has 32% good and great deals, and the 2021 model has 28.2%.
- Sweet-spot year: The 2022 model has the most listings at a current average price of $14,277.
If you're buying used today, the 2022 model year offers the best mix of value and availability.
These recommendations are based on CarGurus' proprietary market data from October 13, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.1 Overall rating
Customers say
The Kia Rio stands out as a reliable choice for budget-conscious drivers, offering impressive fuel efficiency and affordability across all model years. Owners appreciate its low maintenance costs, practical size, and fun driving experience. While the Rio excels in economy and value, some owners have criticized its performance, especially regarding acceleration and road noise. The interior quality and lack of some modern features have also left room for improvement, but overall, the Kia Rio remains a solid option for those seeking a compact car.
AI generated from the text of customer reviews.
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What people say
Henry H
Reviewed a 2010 Kia Rio on Nov 25, 2024
The car looked good inside but the paint on the outside was terrible and it had a dent on one side that was not visible in the photos shown. The value is also not acceptable for the condition it is in.
Michael S
Reviewed a 2003 Kia Base on Sep 3, 2023
Awesome buy all around! If I would compare it to another make and model would be a Hyundai Elantra.
Brent S
Reviewed a 2021 Kia Rio on Sep 25, 2021
Great value commuter car. Im getting around 42mpg average. Great point A to B car
Carlos O
Reviewed a 2003 Kia Base on Sep 18, 2010
incredibly fast little car. greatest power to weight ration i have ever experienced in a cheap production car. in stock trim it blew the doors off a number of comparable cars. and that 5 speed was really synchronized. i would buy another one just to make it a circuit racer.
Kia Rio Trims
| Trim type | MSRP |
|---|---|
| S FWD | $17,390 |
| LX FWD | $16,750 |
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Kia Rio Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of Kia Rio prices has changed over time.
See more price trendsKia Rio Pricing Analysis
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2023 model is priced at an average of $15,620, reflecting a 6.7% discount from its starting MSRP of $16,750.
- Steepest Depreciation: The 2013 model shows the steepest depreciation at 59.9%, indicating significant value loss over time.
- Best Value Sweet Spot: The 2018 model, with an average price of $8,374, represents the best value, being priced 39.8% below its MSRP.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2023 | $16,750 | $15,620 | -6.7% |
| 2022 | $16,250 | $14,228 | -12.4% |
| 2021 | $16,050 | $12,135 | -24.4% |
| 2020 | $15,850 | $11,598 | -26.8% |
| 2019 | $15,300 | $11,641 | -23.9% |
| 2018 | $13,900 | $8,374 | -39.8% |
| 2017 | $14,165 | $8,134 | -42.6% |
| 2016 | $14,165 | $7,420 | -47.6% |
| 2015 | $13,900 | $7,045 | -49.3% |
| 2014 | $13,900 | $6,196 | -55.4% |
| 2013 | $14,700 | $5,896 | -59.9% |
| 2012 | $13,400 | $5,622 | -58.0% |
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Highest-Price Market: The Philadelphia, PA market has the highest average price at $29,740, indicating a premium for Kia Rio models in this area.
- Best Value: In contrast, Boston, MA offers the lowest average price at $7,666, presenting a significant opportunity for budget-conscious shoppers.
- Inventory Drives Stability: The Atlanta, GA market, with 85 total listings, reflects a stable inventory that may help maintain competitive pricing.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Atlanta, GA | 85 | $9,454 |
| Houston, TX | 84 | $12,074 |
| Dallas, TX | 75 | $11,091 |
| Chicago, IL | 66 | $10,120 |
| Washington, DC | 65 | $9,863 |
| Philadelphia, PA | 56 | $29,740 |
| New York, NY | 55 | $9,065 |
| Los Angeles, CA | 55 | $8,685 |
| Miami, FL | 53 | $10,165 |
| Boston, MA | 36 | $7,666 |
These recommendations are based on CarGurus' proprietary market data from October 7, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Overview
Once the cheapest car in America, the Kia Rio is a subcompact sedan and hatchback designed for budget drivers. Its small size makes good use of its 4-cylinder engine, and though base models are minimally equipped, higher trims and the sporty hatch come standard with enough features to make you forget this is an economy car. The Rio emerged in 2001 as a sedan and Rio Cinco hatchback. Based on the Kia-built Ford Aspire, the Rio was smaller than Kia's inaugural U.S. compact, the Sephia. The first Rio featured a 1.5-liter, 96-hp DOHC I4 engine with a choice of 5-speed manual or 4-speed automatic. The engine got a little bigger and more powerful over the first few years, but the Rio essentially stayed the same. The front-wheel drive subcompact came in one trim. The hatch featured standard power steering, front console, rear defrost, and tilt steering wheel, which were only options in the bare-bones sedan. Front airbags were standard, and side airbags were never available. A slight upgrade to the front end, suspension, dashboard, and introduction of cupholders and standard power windows occurred in 2003, but it wasn't until 2006 that the Kia Rio got a whole new look. The second generation, based more on the Hyundai Accent, carried a 110-hp 1.6-liter I4 engine. The overall size and interior space was bigger and more airbags were added. The hatchback was renamed the Rio5 (or rather translated, since Rio Cinco means Rio 5), and the sedan came in both a base and LX trim. Once again, the base had no air conditioning or power features, which you could find on the LX. In 2007, the sedan gets a sporty SX trim that carries many of the same features as the Rio5 SX. Though it's purely no frills, the Rio's price tag makes it an attractive option for drivers on a budget. Good fuel economy and a decent engine (for the Rio's light weight) make it fun to drive and overshadow the strained acceleration and cramped backseat. There is supposedly a Rio hybrid in the works, but no date has been set yet for its release.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
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Who Makes Kia Cars?
Kia is a Korean automaker that makes a full line of cars, SUVs, and electric vehicles. Hyundai is its parent company, owning roughly 34% of Kia. Like Hyundai, Kia vehicles are highly competitive in their respective vehicle segments and offer shoppers a value buy in many segments.
