2026 Toyota Prius Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Chicago: The city of Chicago, IL ($35,888) has the highest average price, likely reflecting a combination of demand and limited inventory.
• Lowest Prices in Houston: In contrast, Houston, TX ($28,995) offers the lowest average price, indicating a more competitive market with potentially higher inventory levels.
• Inventory Variation: Cities like Los Angeles (55 listings) and Washington, DC (30 listings) show a moderate number of listings, suggesting stable pricing around the national average.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• LE FWD is the Most Common Trim: The LE FWD (450 listings) is the most prevalent trim, indicating strong demand and serving as a price benchmark in the market.
• Premium Trims Have Significant Markup: The Limited AWD ($36,965 MSRP) is priced approximately 29% higher than the base LE FWD, reflecting the added luxury features and technology.
• AWD Trims Are Less Available: AWD trims like the Limited AWD (65 listings) and XLE AWD (110 listings) have lower inventory, suggesting a niche demand for all-weather capabilities.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Models Command Premium Prices: The 2025 Toyota Prius is priced at $30,924, approximately 5.5% above MSRP, indicating strong demand for the latest model.
• Depreciation Trends: Older models, particularly the 2018 Prius, show significant depreciation, with an average price of $16,735, reflecting a decline of ~29.5% from MSRP.
• Best Value Years: The 2022 model offers a balance of price and features, priced at $23,488, which is about 6.3% below MSRP, making it an attractive option for buyers.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 16, 2026, CarGurus experts' opinions, and generative AI.