2026 BMW 7 Series Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Los Angeles: The city commands the highest average price at $108,458, likely due to high demand and limited supply in a luxury market.
• Lowest Price in Philadelphia: With an average price of $103,652, Philadelphia offers the most competitive pricing among major cities, suggesting a more price-sensitive market.
• Inventory Variation: Chicago has the highest number of listings at 108, indicating a robust supply that may help stabilize prices compared to cities with fewer listings.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• RWD vs. AWD Demand: The 740i RWD is the most common trim with 703 listings, indicating a strong preference for rear-wheel drive in this luxury segment.
• Premium Pricing for AWD Trims: The 760i xDrive trim, priced at $124,700 MSRP, reflects a significant premium for all-wheel drive and higher performance features.
• Hybrid Appeal: The 750e xDrive offers a unique hybrid option with a competitive MSRP of $110,000, appealing to eco-conscious luxury buyers.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Significant Depreciation: The 2025 BMW 7 Series shows a current average price of $84,533, reflecting a depreciation of −13.5% from its MSRP, indicating a strong initial drop in value.
• Older Models Offer Better Value: The 2015 model is priced at $14,580, representing a steep depreciation of −80.4%, making it a potential bargain for budget-conscious buyers.
• Recent Models Retain Value: The 2024 model has a current average price of $68,844, which is −28.5% below its MSRP, suggesting that newer models still hold significant value compared to older ones.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 23, 2026, CarGurus experts' opinions, and generative AI.