Summary

• With 7,318 currently listed for sale and an average price of $33,597.00, 34.8% of 2025 Toyota RAV4s for sale on CarGurus are rated as good or great deals.

• Favorably reviewed: Owners rated the 2025 Toyota RAV4 4.5 / 5 stars.

• 91.8% of 2025 RAV4 models on CarGurus are accident free.

Why it stands out

The 2025 Toyota RAV4 stands out because it combines the qualities that made the nameplate so influential in the first place with the practical strengths buyers still want today. Toyota’s buying guide describes the RAV4 as the template for the modern small crossover SUV, and that reputation is backed up by its long-running appeal as a family hauler that remains a compelling, responsible choice. It is also known for being highly practical rather than especially exciting, with a plain interior and a focus on usefulness over flash.

For this generation, the RAV4’s appeal comes from its broad range of configurations and its mix of efficiency, capability, and value. Toyota has updated it in recent years with efficient hybrid and plug-in hybrid powertrains that deliver surprising performance while maintaining solid fuel economy, and the lineup also includes rugged-oriented versions with decent trail capability. The SUV comes standard with a full suite of advanced driver aids, and Toyota has kept pricing reasonable despite the amount of equipment on offer. That makes the RAV4 especially attractive to shoppers who want a well-equipped crossover that is easy to live with and likely to stay affordable over time.

There are tradeoffs, though, and they help define the RAV4’s character. The guide notes that its engines are not usually the most powerful in the class, that it was not especially engaging to drive until recently, and that its cabin is usually a sea of gray plastic. Even so, its strong reliability reputation and low-hassle ownership experience are major reasons it continues to be such a popular choice.

Other model years to consider

• 2024 Toyota RAV4

  • Average price: $31,155.00
  • Good/great deal percentage: 34.8%
  • User rating: 4.86 / 5
  • Total listings: 9,062

• 2023 Toyota RAV4

  • Average price: $30,200.00
  • Good/great deal percentage: 33.7%
  • User rating: 4.62 / 5
  • Total listings: 6,439

• 2020 Toyota RAV4

  • Average price: $23,506.00
  • Good/great deal percentage: 32.4%
  • User rating: 4.57 / 5
  • Total listings: 3,881

This analysis is based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.