2025 BMW M4 Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas, TX: The city commands an average price of $107,983, likely driven by a combination of demand and lower inventory.
• Best Value in Houston, TX: Offering the lowest average price at $77,997, suggesting stronger inventory levels and potential price competition.
• Inventory Levels Impact Pricing: Markets with higher inventory, such as Chicago (83 listings) and Atlanta (82 listings), reflect more competitive pricing near the national average.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• RWD and AWD Offerings: The Coupe RWD (261 listings) is the most common trim, indicating strong consumer preference for rear-wheel drive.
• Premium Trims at Higher MSRPs: AWD trims such as the Competition xDrive Coupe AWD ($89,000 MSRP) and the Competition xDrive Convertible AWD ($96,000 MSRP) highlight a significant markup due to performance specifications and additional features.
• CS AWD as the Premium Option: With a MSRP of $123,500, the CS AWD represents the pinnacle of the lineup, offering advanced performance for discerning buyers, but has the least inventory at 13 listings.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Recent Models Retain Value: The 2026 BMW M4 shows a notable premium with a current average price of $93,054, approximately 13.3% above MSRP, indicating strong demand.
• Depreciation Trends Emerging: Older models, such as the 2015 BMW M4, have experienced significant depreciation, with prices dropping to $37,119, reflecting a loss of nearly 42.1% from MSRP.
• Gradual Depreciation in Middle Years: Models from 2021 and 2022 exhibit mild depreciation, with average prices around $67,154 and $73,115, showcasing relatively stable demand for these years.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.