How much does the 2024 Toyota Prius Prime cost?

Prices have softened 4.80% compared to this time last year, making it a favorable time to shop this model year.

There are 281 listings available, which gives you a meaningful amount of inventory to compare.

If you find a listing below $31,809.93, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Toyota Prius Prime a good car?

Yes — the 5/5 user rating points to strong owner satisfaction for this model year.

That kind of feedback suggests you can shop with confidence if the vehicle history and condition check out.

27.0% of listings are marked as good or great deals, so you still have room to find a competitive price.

Is the 2024 Toyota Prius Prime reliable?

Owners rate it 5/5, a strong signal of long-term satisfaction.

For a used buyer, that means your biggest reliability risk is less about the model’s reputation and more about how well a specific example was maintained and driven.

What should I look for when buying a used 2024 Toyota Prius Prime?

Accident-free inventory is excellent at 92.2% — clean inventory, standard diligence applies.

You should still run a vehicle history report and prioritize a pre-purchase inspection, especially if the car has incomplete service records or signs of heavy use. Focus on overall condition, maintenance consistency, and whether the car has been priced appropriately for its mileage and equipment.

Is now a good time to buy a used 2024 Toyota Prius Prime?

This is a moderate market for selective buyers, so you can shop patiently without assuming every listing is a bargain.

• Deal availability: 27.0% of listings are priced as good or great deals.
• Inventory: There are 281 listings available.
• Price trend: Prices have softened 4.80% compared with last year.
• Clean inventory: 92.2% of listings are accident-free.

If you find a listing below $31,809.93, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Toyota Prius Prime's resale value?

The current average of $33,219 sits slightly below last year's $34,893.

That softer pricing can help you buy at a more favorable entry point today, but it also means a future sale may need to be priced competitively if the market stays loose. If you keep the car in strong condition and avoid accident history, you should be better positioned to protect value when it is time to sell. Vehicles with strong owner satisfaction ratings, like this model year's 5/5, tend to retain buyer demand, which supports resale value over time.

Should I buy a 2024 Toyota Prius Prime or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 27.0% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 92.2% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 4.80% compared with last year.
• Owners rate it 5/5 — a strong satisfaction signal.

The bottom line: The 2024 is the better choice if you want a model year with solid owner satisfaction, decent deal availability, and a price trend that has moved in your favor. If you're especially price-sensitive, you can also keep watching listings for the lowest-priced examples and move quickly when one lands near the bottom of the range.

These recommendations are based on CarGurus' proprietary market data from August 28, 2026, CarGurus experts' opinions, and generative AI.