Summary

• With 296 currently listed for sale near Columbia, SC and an average price of $30,851.00, 61.1% of 2023 Toyota RAV4s for sale on CarGurus are rated as good or great deals.

• Favorably reviewed: Owners rated the 2023 Toyota RAV4 4.62 / 5 stars and CarGurus experts gave it a 7.83 / 10.

• 100.0% of 2023 RAV4 models on CarGurus are accident free.

Why it stands out

The 2023 Toyota RAV4 stands out as a well-rounded compact crossover SUV that has earned a reputation for being a dependable, family-friendly choice. It is also a bestseller in the United States, which speaks to how broadly it appeals to buyers looking for a practical vehicle rather than something flashy. Its attractive styling helps it avoid looking purely utilitarian, and the updated infotainment system gives it a more modern feel than before.

Toyota last revised the RAV4 for 2019, and for 2023 it largely keeps that formula intact. That makes it appealing to shoppers who value familiarity and proven design, especially since the model is known for offering multiple powertrain options. At the same time, it is not the most exciting choice in the segment, with fairly pedestrian performance, and it is not as spacious as some competitors. Even so, owners tend to praise its comfortable ride, good fuel economy, spacious interior, reliable performance, and value for money, which reinforces its reputation as a sensible everyday SUV.

Other model years to consider

• 2024 Toyota RAV4

  • Average price: $30,479.00
  • Good/great deal percentage: 60.8%
  • User rating: 4.86 / 5
  • Total listings: 347

• 2020 Toyota RAV4

  • Average price: $22,607.00
  • Good/great deal percentage: 51.4%
  • User rating: 4.57 / 5
  • Total listings: 278

• 2022 Toyota RAV4

  • Average price: $25,235.00
  • Good/great deal percentage: 64.2%
  • User rating: 4.44 / 5
  • Total listings: 271

This analysis is based on CarGurus' proprietary market data from August 11, 2026, CarGurus experts' opinions, and generative AI.