How much does the 2023 Toyota Prius Prime cost?

Prices have softened 2.31% compared to this time last year, making it a favorable time to shop this model year.

There are 386 listings available, which gives you a reasonable amount of inventory to compare before you buy.

If you find a listing below $29,210.07, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2023 Toyota Prius Prime a good car?

Yes — the 4.75/5 user rating suggests strong owner satisfaction for this model year.

That kind of score points to a vehicle that many shoppers are likely to feel good about after living with it day to day.

With 31.3% of listings marked as good or great deals, you have some room to shop selectively without rushing.

Is the 2023 Toyota Prius Prime reliable?

Owners rate it 4.75/5, a strong signal of long-term satisfaction.

For used buyers, that usually means you should still focus on maintenance history and overall condition, because even well-liked vehicles can carry ownership risk if they were neglected.

What should I look for when buying a used 2023 Toyota Prius Prime?

Accident-free inventory is solid at 88.6% — always verify the vehicle history report.

You should prioritize a history report first, then inspect the car closely for signs of prior damage, uneven wear, or poor repairs. Focus on overall condition, because a clean listing can still hide issues that matter over time.

Is now a good time to buy a used 2023 Toyota Prius Prime?

This looks like a moderate market, so you can be selective without assuming every listing is a bargain.

• Deal availability: 31.3% of listings are priced as good or great deals.
• Inventory: There are 386 listings available.
• Price trend: Prices have softened 2.31% compared with last year.
• Clean inventory: 88.6% of listings are accident-free.

If you find a listing below $29,210.07, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Toyota Prius Prime's resale value?

The current average of $30,854 sits slightly below last year's $31,583.

That suggests the market has eased a bit, which can help you buy at a more favorable entry point today. If you plan to sell later, the recent softening means resale value may depend more on condition, mileage, and how well the car is maintained. A clean history and strong presentation should matter more when you eventually list it.

Vehicles with strong owner satisfaction ratings, like this model year's 4.75/5, tend to retain buyer demand, which supports resale value over time.

Should I buy a 2023 Toyota Prius Prime or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 31.3% of listings are priced as good or great deals.
• Accident-free inventory is solid at 88.6% — always verify the vehicle history report.
• Price trend: Prices have softened 2.31% compared with last year.
• Owners rate it 4.75/5 — a strong satisfaction signal.

The bottom line:

The 2023 is a sensible choice if you want a model year with decent deal availability, a healthy share of accident-free listings, and a price trend that has moved in your favor. If you're especially price-sensitive, you may want to compare nearby years and focus on whichever one gives you the best combination of condition and asking price, but the 2023 stands out as a balanced place to shop.

These recommendations are based on CarGurus' proprietary market data from August 21, 2026, CarGurus experts' opinions, and generative AI.