Dramatic new styling helps the redesigned Niro stand out.

The Kia Niro gets redesigned for 2023 model year, but keeps its trifecta of hybrid, plug-in hybrid, and all-electric powertrains. With the demise of its Hyundai Ioniq (not to be confused with the Ioniq 5) cousin, the Niro is now the only vehicle sold in the United States with those three powertrain options, ranging from a traditional hybrid to a fully electric vehicle.

The second-generation 2023 Kia Niro PHEV plug-in hybrid gets the same updates as its Kia Niro Hybrid and Niro EV siblings (which we’ll cover in separate reviews), including dramatic new styling and a revamped interior, plus more power and electric range than the previous-generation Niro PHEV, which dated back to the 2018 model year.

The plug-in hybrid market has shifted a bit since that first-generation Niro PHEV was launched. That version was considered significant because it wasn’t derived from a non-electrified model, but that no longer seems to be a priority for automakers or customers. Aside from the Toyota Prius Prime, most mainstream plug-in hybrids are now variants of existing crossovers, such as the Ford Escape PHEV, Hyundai Tucson Plug-In Hybrid, Mitsubishi Outlander Plug-In Hybrid, and Toyota RAV4 Prime—as well as Kia’s own Sportage PHEV.

So the question for the 2023 Niro PHEV is, with plug-in hybrid versions of familiar crossover models now available, does a dedicated design still matter?