Used 2023 Ford F-150 for Sale nearLa Crosse, WI

How much does the 2023 Ford F-150 cost?

Prices have softened 3.19% compared to this time last year, making it a favorable time to shop this model year.

There are 9,618 listings available, which suggests you have room to compare options across the market.

If you find a listing below $41,891.79, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2023 Ford F-150 a good car?

Yes — the 2023 Ford F-150 earns a 4.94/5 user rating, and our experts give it an 8/10 rating.

The standout strength is Technology at 9/10.

Owners consistently praise its powerful performance, smooth ride, and modern features like the large touchscreen and advanced safety tech. They also point to its strong capability and broad appeal across different kinds of buyers.

The trade-offs are that pricing can feel high, and some luxury-oriented features may be more than you need. In use-case terms, this is a truck that fits you well if you want a full-size pickup that can handle work, family duty, and daily driving without feeling stripped down.

Good and great deals account for 32.7% of listings, so there are still worthwhile opportunities if you shop carefully.

Is the 2023 Ford F-150 reliable?

Owners rate it 4.94/5, a strong signal of long-term satisfaction.

The owner feedback points to a truck that feels dependable, with praise for its strong performance, smooth ride, and modern features that make daily use easier to live with. That kind of feedback matters because it suggests many owners feel confident counting on it over time.

The test-drive evaluation also describes the truck as structurally solid, with secure handling and stout brakes, which supports the impression of durable day-to-day dependability. Ford also includes over-the-air software updates for the infotainment system, which can help keep the truck current after purchase.

For used buyers, the main long-term risk is less about outright reliability confidence and more about choosing a well-kept example with the right equipment and maintenance history.

What should I look for when buying a used 2023 Ford F-150?

Accident-free inventory is excellent at 91.5% — clean inventory, standard diligence applies.

You should still run a history report and prioritize a pre-purchase inspection, especially if the truck has towing, off-road, or heavy-use equipment. Focus on condition details that matter in a pickup: cabin wear, bed condition, suspension feel, and whether the truck’s features work as expected.

Key things to evaluate:

• Trim level: The lineup spans regular, extended, and crew cab body styles, with trims ranging from the work-focused XL to the Raptor performance model. The XLT test truck adds features such as two-tone paint, unique cloth seat inserts, and 75 Years interior details, while the cabin still emphasizes function over luxury and some surface plastics can feel basic.
• Powertrain: The test truck uses the optional twin-turbocharged 3.5-liter EcoBoost V6 with 400 horsepower and 500 pound-feet of torque, paired with a 10-speed automatic transmission. Ford also offers numerous engine options, and the truck can be configured with four-wheel drive and a two-speed transfer case.
• Safety package: Ford Co-Pilot360 Assist 2.0 includes automatic high beams, forward collision warning with pedestrian detection, automatic emergency braking, lane-departure warning, lane-keeping assist, blind-spot monitoring, rear cross-traffic alert, rear parking sensors, automatic reverse braking, adaptive cruise control with stop-and-go, lane-centering assist, evasive steering assist, intersection assist for left turns, and speed-sign recognition. Some of these features are part of the Assist package rather than the standard 2.0 suite.
• Infotainment: Sync 4 brings a 12-inch touchscreen, wireless Apple CarPlay and Android Auto, over-the-air software updates, enhanced voice recognition, and SiriusXM 360L. Ford Pass Connect and a 4G LTE Wi-Fi hotspot are standard, and the system is easy to use even if response speed can lag at times.
• Fuel efficiency: The test truck returned 17 mpg in combined driving, versus an EPA expectation of 19 mpg.

Which 2023 Ford F-150 trim should I buy?

The 2023 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor, and Raptor R.

Here's the short version:

• XL: This is the work-focused starting point, and it makes sense if you want the lowest-cost path into the lineup and do not need the richer feature content found higher up.
• XLT: This is the best-value trim for most shoppers because it adds the core tech and everyday usability that make the F-150 feel modern, including Sync 4 with a 12-inch touchscreen, wireless smartphone integration, and over-the-air updates.
• Lariat: Move here if you want a more upscale experience and are willing to pay for additional comfort and convenience, especially if you want the ride and feature set to feel more polished.
• King Ranch: Choose this if you want a more premium, distinctive cabin and are shopping for a truck that leans into comfort and style.
• Platinum: This is the pick if you want a more luxurious F-150 with a stronger emphasis on upscale appointments.
• Tremor: This is the choice if you want a more off-road-oriented setup and the content that supports that character.
• Raptor: Pick this if you want the performance-focused model with the most aggressive character in the lineup.
• Raptor R: This is the halo trim, with the supercharged V8 and the most extreme hardware in the range.

Ford’s safety package is broad, but some advanced driver-assistance features are bundled rather than universally standard, so check each trim carefully.

Is now a good time to buy a used 2023 Ford F-150?

This looks like a moderate buyer’s market, so you can shop selectively without expecting every listing to be a bargain.

• Deal availability: 32.7% of listings are priced as good or great deals.
• Inventory: There are 9,618 listings available.
• Price trend: Prices have softened 3.19% compared with last year.
• Clean inventory: 91.5% of listings are accident-free.

If you find a listing below $41,891.79, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Ford F-150's resale value?

The current average of $42,322 sits slightly below last year's $43,715.

That softer pricing suggests the market has already adjusted downward, which can help you buy at a more favorable point in the cycle. For a future seller, that also means resale value will depend heavily on condition, mileage, and how well the truck is equipped.

Because demand remains broad and the F-150 has strong owner satisfaction, well-kept examples should continue to attract buyers. Trucks with the right capability and desirable features are likely to hold attention better than stripped or heavily worn examples.

Vehicles with strong owner satisfaction ratings, like this model year's 4.94/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Ford F-150 safe?

It earns high marks from the Insurance Institute for Highway Safety and five-star ratings from the National Highway Traffic Safety Administration, coupled with a four-star rollover resistance rating.

It earns a 8/10 safety score from our experts.

Ford Co-Pilot360 Assist 2.0 is the named driver-assistance suite, and it includes automatic high beams, forward collision warning with pedestrian detection, automatic emergency braking, lane-departure warning, lane-keeping assist, blind-spot monitoring, rear cross-traffic alert, rear parking sensors, and automatic reverse braking. The Assist portion adds adaptive cruise control with stop-and-go, lane-centering assist, evasive steering assist, intersection assist for left turns, and speed-sign recognition.

The system works well overall, especially the adaptive cruise control and lane-centering assist, but it can be a little aggressive in tighter curves and may tug at the wheel more than you want. The surround-view camera and parking sensors are especially useful in daily driving.

Should I buy a 2023 Ford F-150 or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 32.7% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 91.5% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 3.19% compared with last year.
• Owners rate it 4.94/5 — a strong satisfaction signal.
• The 2023 lineup adds the Raptor R and XLT Heritage Edition, expanding both performance and style choices.

Consider the 2024 if:

• At $46,446, the 2024 costs more than the current year's $42,322 average.
• It adds a standard 12-inch touchscreen and updated BlueCruise.

The bottom line: If you want the better value, the 2023 is the smarter buy because pricing has eased and inventory is healthy. If you want the newer model-year updates and are willing to pay more, the 2024 is the cleaner upgrade path.

These recommendations are based on CarGurus' proprietary market data from September 4, 2026, CarGurus experts' opinions, and generative AI.