A no-nonsense hybrid hatchback from Hyundai stands out for its specs, not its looks.

Hyundai must be playing the long game with the all-new Ioniq. After all, unless it's preparing for gas to hit $4 a gallon again, why else would a carmaker release a compact hybrid hatchback when Americans are ignoring small, fuel-efficient cars in favor of crossovers and SUVs?

If gas prices do spike again, the Ioniq Hybrid will already be on dealer lots, awaiting buyers attracted by a promise of 55 mpg. An all-electric model is also available if you live in California, and a plug-in hybrid will hit dealerships later this year.

But fuel economy isn’t the Ioniq’s only selling point. Compared to the segment-leading Toyota Prius, the Hyundai looks and feels familiar—which should appeal to the sort of buyer who wants an efficient hatchback, but doesn’t like the Prius’ futuristic styling.