Never a company that could be accused of standing still, Volkswagen continued to make both minor and major upgrades to its popular Beetle throughout the 1960s. New for 1968 were larger front and rear brakes, a upgraded carburetor, head restraints built into the front seats, a collapsible steering wheel, larger tail lights, an exhaust emission control system, and an upgraded independent rear suspension system. The bumpers and hubcaps were also redesigned, and for the first time the Beetle came with a plastic dashboard.

Power was provided by a 1500cc engine that produced 53 horsepower. A four-speed manual transmission and telescopic shock absorbers were also part of the package.

Standard features included swiveling sun visors, coat hooks, assist straps, an automatic windshield washer, an overhead light, folding rear seats, and luggage space under the front hood and in a three-foot carpeted compartment behind the rear seats. A convertible top was optional.