Saturn was an American car brand that was a subsidiary of General Motors in an attempt to capture the buzz of the fast-growing Japanese import auto market at the time. From 1990 to 2010, Saturn sold affordable cars with “no-haggle” pricing.
In this Article:
Who Makes Saturn Cars?
Saturn was founded in 1985 as a response to GM’s lack of affordable, compelling small cars. They were branded as a “different kind of car company.” Saturn produced efficient compact cars at GM plants. At first, they were produced on dedicated platforms using shared components with other General Motors vehicles. Later vehicles were produced on shared GM platforms. Saturn arguably had its most compelling vehicle lineup by the late 2000s, however, its lineup was too similar to the rest of the GM portfolio at a time of significant cost-cutting. GM shuttered the Saturn brand in 2010.
