Why do Car Dealer postings get the benefit of a higher IMV?
5

Asked by James Mar 26, 2019 at 05:12 PM about the 2004 Porsche Boxster S

Question type: Shopping & Pricing

My post for my 2004 Porsche Boxster S has a lower IMV values than cars
posted by Dealers that have approximately the same mileage and condition.

My car also has optional amenities these others do not have. It seems are
CarGurus IMV is biased in favor of Dealers.

Thoughts?

1 Answer

F_O_R answered 5 years ago

Car dealers charge more because they spend millions to build showrooms and they have dozens of employees, insurance, taxes, advertising costs etc, etc. ALL car valuation services factor this in, not just CG's.

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