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This policy describes the types of information CarGurus collects from its users and how that information is used. Please read this policy carefully before providing us with any personal information. If you have questions about this policy, e-mail us at privacy@CarGurus.com.
Information we collect
1. Unregistered users
We encourage you to register with us in order to take advantage of CarGurus's many personalization features. However, you may choose not to register and take advantage of any feature of our site where registration is not required.
If you do not register, then the information we collect from you is limited. We log your IP address in order to help diagnose problems with our server, administer our Web site and track usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on whether you access our site through an always-on type of Internet connection (e.g., cable modem or DSL), or through a dial-up connection (e.g., AOL or Earthlink). Either way, it would be extremely difficult for us to identify you through your IP address, and we make no attempt to do so. If you reached our site by clicking on a link or advertisement on another site, then we also log that information. This helps us to maximize our Internet exposure, and to understand the interests of our users. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.
2. Registered users
If you choose to register with us, you'll be able to add content to our site. For example, you may post your own car reviews and participate in our discussion forums. In addition, you will benefit from the ability to personalize your CarGurus site experience. The benefits of registering will increase over time as we get to know you better and introduce new features. We encourage you to register so that you can experience everything that CarGurus has to offer!
If you register with us, we will collect personal information from you in addition to the non-personal information described above. That personal information may include your name, email address, mailing address, telephone number, user name and password. The information we collect may vary, but we only collect the information that you manually enter into our forms. We may store all or some of that information in a cookie file on your hard drive, so that our system will recognize you each time you visit our site. In that way, we can save your preferences from visit to visit and present you with a customized Web site, without requiring you to log into our site every time you visit. To improve services and enhance personalization, we may periodically obtain information about you from other independent third-party sources and add it to your registration information. Additionally, authorized CarGurus personnel may update your registration information to accurately reflect any new information included in communications received from you.
3. Trusted Fulfillment Partners
When you request services beyond those directly available from us, we may provide your personal information to selected trusted fulfillment partners, such as automobile dealers or banks, who we believe may be able to provide the product or service you request. For example, should you request a price quote for a new car, your personal information will be distributed to trusted automotive dealers.
Our trusted fulfillment partners may use your personal information to process your order, respond to your requests for information or provide further information about products and services that they believe will meet your continuing needs. As our trusted fulfillment partners may keep and use your information whether or not you purchase their products or use their services, your personal information will be subject to their privacy policies, and you should contact them directly for more information about their specific privacy and opt-out policies. By submitting a request for such services to us, you consent to our transmission of your personal information to those of our fulfillment partners that we, in our sole discretion, believe may be able to provide such services.
How we use the personal information we collect.
We use the personal information we collect to help both of us! As we mentioned above, registering with us allows you to personalize our Web site so that it is most useful to you. It also allows you to log into our site automatically each time you visit, rather than manually typing your user name and password every time. We may also use this information to periodically contact you with news or important information from CarGurus or to request your feedback on our site. In addition to these periodic updates, we may email you additional materials, but only if you specifically request them. These might include opt-in newsletters and other materials that you proactively request from CarGurus.
In addition to these communications, if you have provided an email address, we may use your personal information to send you notifications about special offers or to tell you about opportunities available from our partners. You may opt-out of any or all future marketing communications from CarGurus, as well as access and update your personal information, by visiting http://www.cargurus.com/Cars/garage/manage/viewSettings.action. You may also stop notifications by clicking on the unsubscribe link we place at the footer of every email we send.
We may also use certain information that you provide in order to present you with advertising that you may find interesting. This benefits both of us. It benefits us because advertising helps pay the bills, and we can charge our advertisers more if they know that their ads will be seen by somebody more likely to find it useful. It benefits you because you see advertising that may actually be interesting to you, rather than annoying.
You can cancel your registration with us by e-mailing cancel@CarGurus.com, and placing your email address in the subject of the e-mail. We will send you an e-mail to confirm your request. After we receive confirmation, we will remove your information from our active database, but some information may remain in our archives. We may not be able to remove your information from our partners' databases, if we have transmitted any information to them.
Disclosure of your personal information.
CarGurus does not sell or rent any personal information to any third party, other than our partners, as discussed in this policy. We may aggregate personal information from all of our users and provide that information in the aggregate to other parties, including advertisers, for marketing and promotional purposes. However, if we do so, that information will not be in a form that will allow any third party to identify you personally.
We may share your personal information with third-parties specifically engaged by CarGurus to provide services to CarGurus (such as market research firms, marketing services providers and advertising agencies), in which case we will require those parties to agree to use any such personally-identifiable data solely for the purpose of providing the specified services to CarGurus. As you might expect, CarGurus must cooperate with legal authorities, and may in some circumstances be required to disclose personally identifiable information in response to requests from law enforcement authorities, or in response to a subpoena or other legal process. We don't expect this to happen, but if it does, we will provide only the information required. In other words, we will not simply turn over our database in response to a specific legal requirement. We can also turn over information about you if we believe we must in order to prevent a violation of the law, and by accepting this policy, you consent to our doing so, in our sole discretion. You also consent to our disclosing information about you in the course of legal proceedings if we are legally required to do so, if we reasonably believe that doing so may mitigate our liability, or if doing so will assist us in enforcing our legal rights. We also may share your information in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, and in the unlikely event of bankruptcy.
Your profile on CarGurus will be publicly viewable and identifiable via your screen name. CarGurus will not share your email address with any other members nor display it any public manner. If you choose to participate in our member-to-member communications programs, you may be contacted by other CarGurus members, using CarGurus as an intermediary. All CarGurus members will have the option to turn off the member-to-member communication features at any time.
How you can review and update your personal information.
You can review and update the personal information you have provided through the registration process by visiting http://www.cargurus.com/Cars/garage/manage/viewSettings.action.
Steps we take to protect your personal information.
CarGurus has implemented security procedures to help protect the personal information stored in our systems. For example, we limit access to personal information about you to employees who we believe reasonably need to come into contact with that information. We also employ processes (such as password hashing, login auditing, and idle session termination) to protect against unauthorized access to your personal information. But please know that there is no way for us to guarantee the security of your personal information.
This website is a general audience site, and we do not knowingly collect information about children. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personal information.
We reserve the right to change this policy should we deem it advisable to do so. If we make material changes that will affect personal information we have already collected from you, we will make reasonable efforts to notify you of the changes and to give you the opportunity to amend or cancel your registration.
1 Bow Street, 4th Floor
Cambridge, MA 02138