CarGurus Releases its Ninth Annual Top-Rated Dealer Awards

CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles*, announced its ninth annual Top-Rated Dealer Awards. The longest-running program of its kind, the awards honor dealerships that provide car shoppers with a consistent track record of exceptional service, guidance, and support.

The awards are informed by reviews from verified shoppers on the CarGurus platform. Top-Rated Dealers are those that have received a minimum average rating of 4.5 out of 5, with at least five new reviews in the past year for dealers in the U.S. and U.K., four new reviews for those in Canada.

“We know that consumers are seeking more confidence and control throughout their car shopping, buying, and selling journey. Like CarGurus, our Top-Rated Dealers recognize the importance of being a trusted and transparent resource in helping customers reach their desired outcome with certainty and ease,” said Spencer Scott, Executive Vice President of Sales and Service at CarGurus. “We commend our Top-Rated Dealers for continuing to raise the bar through reliable guidance and tools that support greater convenience and transparency for consumers.”

Dealers are strengthening customer relationships and satisfaction through digital retail tools like CarGurus’ Digital Deal, which, less than a year after launch, is being utilized by more than 10% of Top-Rated Dealers and growing. Digital Deal answers consumer desire to handle more of the purchase process online while, at the same time, anchoring to a dealership through prequalification and hard pull financing. Together, the tool generates more purchase-ready leads for a dealership and improved satisfaction scores from customers**.

Digital Deal leads are more than twice as likely to close with a dealership than standard CarGurus email leads, and those that include financing are more than three times as likely to close compared to standard CarGurus email leads* * *.

“To consumers, the CarGurus Top-Rated Dealer badge means they’re dealing with someone who takes their business seriously, treats them with respect, and will provide a good experience,” said Jamie Suid, Chief Strategy Officer with Florida Fine Cars in Miami. “This is something that we live by every day and look to innovate upon as customer needs evolve. Tools like Digital Deal support these goals by allowing us to tailor the service we offer to each individual shopper.”

Further exemplifying the Top-Rated ranking, 224 dealers across the U.S., Canada, and U.K. have earned Gold Award status. These dealerships have delivered consistently strong ratings and excellent customer service for the last five years.

CarGurus’ Top-Rated Dealers will receive notification of the honor, as well as tools to promote their recognition both in-store and online. Along with the awards, CarGurus has published the fifth edition of its e-book, “The Art of Online Reputation Management.” This content provides automotive retail professionals with guidance and best practices for managing their online footprint. Topics covered include the ideal ways to manage and monitor online reviews, encourage customer feedback, and leverage testimonials into dealer marketing and advertising.

The latest version of the guide can be downloaded here. Any questions about the e-book or awards can be sent to toprateddealer@cargurus.com.