CarGurus Launches AI-Powered Car Shopping Experience

CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles(1), today announced the release of its AI-powered search experience. This innovation delivers a more personalized and intuitive car shopping experience, embedded directly into the CarGurus website. Buyers can now harness conversational search, paired with expert auto intelligence and real-time vehicle data, to research, compare, and shop the largest selection of new and used cars in the U.S.(2)

“For nearly two decades, CarGurus has supported drivers through one of the biggest purchase decisions of their lives. This update aims to advance that mission even further, enabling them to shop in ways that weren’t possible before by having an open dialogue right on our site,” said Ben Kasdon, Vice President, Product at CarGurus. “No matter what phase of the journey they’re in, shoppers can now search on their own terms to uncover their best match more efficiently and with greater confidence. Early pilot users have shown strong engagement, with AI search users spending more time on site compared to typical site traffic.”

The AI-powered shopping experience allows consumers to use conversational language to find the best options for their needs, compare models, and refine listing results based on their location and preferences. The experience is designed to help buyers at any stage of their journey, from early research to final selection. As a shopper’s search journey evolves, they can also revisit their unique URL to continue the conversation.

Shoppers can discover their ideal car using intuitive prompts, such as the following examples:
• “I have three kids under 3. Help me find a car with high safety and reliability ratings.”
• “Show me the best cars with plenty of space for tall drivers.”
• “Show me reliable SUVs with blind spot monitoring under $30,000.”
• “Compare the best all-wheel drive vehicles for any terrain.”

This release is the latest chapter in CarGurus’ long history of leveraging AI and machine learning to bring more trust, transparency, and efficiency to car buying and selling. AI and machine learning underpin the platform’s vehicle recommendation engine, its Instant Market Value tool, and on-site merchandising. For dealers, CarGurus provides actionable insights and predictive analytics that enable more informed decision-making across workflows, from pricing and merchandising to inventory acquisition.

To see the AI shopping experience in action, visit: www.cargurus.com/discover or watch a demo here: https://cargur.us/1dB1cP.