Equity Auto Center - Phoenix

1645 W Bell Rd
Phoenix, AZ 85023

Sales: (602) 497-4376

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All reviewers have been verified to have contacted this dealer – Learn More
Dec 26, 2017
Azvino2000
Very friendly and responded quickly to my inquiry. Showed me multiple vehicles and were willing to help find the one I wanted. Not pushy.
4 of 4 people found this review helpful.
Is this helpful? Yes | No
Nov 24, 2017
ChrisZavala
Fast and Friendly service! Plus great deals!
3 of 3 people found this review helpful.
Is this helpful? Yes | No
Oct 18, 2017
I was at the patio for about 25 minutes before someone asks me if I need something... after I got with finances, and delivered a couple of checks for downpayment, I was told I will get a receipt by email, never got it. There is much area of opportunity to improve in customer service.
8 of 9 people found this review helpful.
Is this helpful? Yes | No
Oct 16, 2017
Never bothered to answer the question I asked. I got a call from a woman reading off a canned response. They obviously didn't read my message, or didn't care.
7 of 7 people found this review helpful.
Is this helpful? Yes | No
Sep 23, 2017
This place is a trap. Everything you have ever heard bad about car salesmen is this place. I went in to view cars at this dealership and the price was 11,999 for a Jeep. They charge $700 to “tint” the windows, over $1000 for a doc fee, and another $1000 fee. By the time I received what the price was out the door it was 15,999. The reason the price of these cars are cheap is because the rip you off with all the fees. Literally the worst dealership I’ve ever been to. Do yourself a favor and run over your foot with the car you have now so you don’t make a mistake and walk into this hell hole.
77 of 77 people found this review helpful.
Is this helpful? Yes | No
Sep 22, 2017
Rox40
Awesome team
6 of 14 people found this review helpful.
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Sep 4, 2017
Online photos do not match the car they are selling. Pictured was a loaded Nissan Altima. Actual car was a base model . Misrepresentation. Sad to see dealers do this. It is not that hard to take actual photos and use them.
45 of 45 people found this review helpful.
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Aug 31, 2017
Great I found a new car in 3 days
3 of 12 people found this review helpful.
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Aug 22, 2017
Well, I don't feel these salespeople did enough to inform us (by email) when the car's already been sold when I showed up. I believe they need to do a better job in that area. Could the salesmen be picky when it comes to choosing their customers? I would say so. I'm hearing impaired, so when the 1st salesman said to wait "a minute", I sat down and waited. I had to fend off a couple others that may be willing to help me because I'm assuming he'd get back to me. Eventually, he was chatting with somebody else right there. He didn't come to me to offer any explanation why he's still making me wait nor did he apologize. The lady manager saw me standing around, so she came to help me out. She was willing to take me to a test drive except that the car I was interested in was no longer there. So, I give it 3 stars because of the lady manager and a couple other salesmen who asked if I needed help. Would I go back there again if I see any cars that I like? Yes, I would as the prices of these cars looks good compared to the other dealerships.
10 of 11 people found this review helpful.
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Aug 12, 2017
Waste of time. Bad service. Misleading. Did not buy a car from them zero stars .went for a test drive and ran out of gas. We had to get a Lyft back to the dealership.
29 of 29 people found this review helpful.
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Aug 10, 2017
Customer service is good. But not all cars have clean tittle.
17 of 18 people found this review helpful.
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Aug 10, 2017
Annette Wileyi
They get back to me quickly we're very easy to talk to and told me everything I needed to know
2 of 4 people found this review helpful.
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Aug 3, 2017
Great experience. Dealer called me back in good timing. Went the extra mile in helping me find a solid vehicle that fits in my price range. Wasn't in your face and pushy, very helpful every step along the way
7 of 9 people found this review helpful.
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Jul 31, 2017
Very quick call back but unfortunately I ended up going with another Car
1 of 3 people found this review helpful.
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Jul 31, 2017
I had a very good experience. I guess you cant believe the review online because it has negative reviews but I found it a very good place to buy a car everybody was nice and I plan to come back to buy another once my daughter gets her license. thanks for all the help
4 of 5 people found this review helpful.
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Jul 29, 2017
David Bell
Contact was brief and seemingly careless. When I visited the location I was never approached or helped after 15 minutes.
11 of 13 people found this review helpful.
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Jul 29, 2017
rideagui
Excellent
0 of 9 people found this review helpful.
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Jul 25, 2017
They really try to help,monthly payments really works for me =) thank you
5 of 7 people found this review helpful.
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Jul 15, 2017
tgietz
Was really interested in this car, went to dealership intending on purchasing the car, but salesmen seemed more interested in his phone and not being out in the heat. As soon as I acted like I wasn't interested the guy took off.
22 of 22 people found this review helpful.
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Jun 12, 2017
Really good experience from the salesman to the finance lady. I would purchase from these guys again. I was already approved through my credit union. I went there and happened to end up financing with them through Wells Fargo and they gave me a fair value for my trade.
11 of 15 people found this review helpful.
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May 30, 2017
Fast response.
1 of 5 people found this review helpful.
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May 22, 2017
I had a good experience. The car was still available. The salesman took me to it right away. We checked out a few other options but came back to the car I came for. The negotiation process is exactly like the typical experience, which kind of sucks but isn't a surprise. In the end, I got a great deal. The process went pretty fast after that. I received my title, license plate and registration before the temp tag expired. That's always nice. I'm very happy with my car.
10 of 13 people found this review helpful.
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May 16, 2017
I am happy with the response to my inquiry.
7 of 10 people found this review helpful.
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May 11, 2017
Golfer56470
Fast response
2 of 9 people found this review helpful.
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May 5, 2017
Prompt response
2 of 5 people found this review helpful.
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Mar 30, 2017
This dealer emailed me back quickly, and the information posted was accurate. I appreciate that.
8 of 15 people found this review helpful.
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Mar 28, 2017
After reading the other reviews, I wanted to know if the price listed on their ads was the correct price. So I contacted them and asked. The person assured me what is on CarGurus is the what you will pay and if you finance with their Bank it will be $1000 off of that price. After driving from Flagstaff to Phoenix about 150 miles to their dealership I found out the correct price is $1000 more than what is listed on the ads, unless you want to deal with their Bank and a high interest rate. They say no gimmicks this is pretty gimmicky to me and I wonder how much the bank kicks them down for all the loans they are making hand over first from.
68 of 69 people found this review helpful.
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Response from Equity Auto Center - Phoenix:

We do not change the price in our vehicle if you are financing or paying cash. You probably have your dealerships confused. Please let me know what stock number you were looking at so we can help you any further.
Mar 6, 2017
Like others I was first contacted by this dealer, but when requesting particular photos of the car or asking whether or not this particular car is really available, they told me: oooh, sorry this particular was just sold a minute ago. I don't belive. It seems it is their intention to advertise cheap cars, which do not exist in order to get you into their store and sell you another car at a much higher price. So be careful with this dealer.
57 of 57 people found this review helpful.
Is this helpful? Yes | No

Response from Equity Auto Center - Phoenix:

We sell around 150 cars per month and our prices are below market price. This cars are real and the prices too. We did not bring you on false promises or ghost vehicles. We were up front with you on the vehicle being available or not.
Mar 2, 2017
Linage
they changed the price after I showed interest, went up 1000.00, and also they wanted to charge 699.00 for tinting the windows, did not like them at all
57 of 58 people found this review helpful.
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Feb 28, 2017
$6,999 on kbb.com when I went over there it was $16,999 just add $10,000 to all their advertising car online. they lie and say that car sold but yet that car is still on the lot. When everything is done and said, you ride out with the same car you went for but different price. Check your vin numbers ask for car fax before you buy.
53 of 53 people found this review helpful.
Is this helpful? Yes | No

Response from Equity Auto Center - Phoenix:

We are sorry that we were not able to get the vehicle that you were looking for. The out the door usually goes up after taxes, doc and licensing fees. But is no where near 10,000 out the door. Please give us more information so we can clear things up.
Feb 24, 2017
Do not recommend them. Will not negotiate price. Advertise a cheap car and when you get there tell you it's sold. They seem to tack on a lot of extras to price of car at the tail end. Beware, research and read before you buy and sign. I thought they were rude and unfriendly. I walked out after they wasted my time.
52 of 52 people found this review helpful.
Is this helpful? Yes | No

Response from Equity Auto Center - Phoenix:

We give our best price up front if you did not want to pay for taxes license or registration is not up to us. And when you come here and you know our price is lower than market by like 3000 and still offer less is not gonna work. Sorry but that is just rude.
Feb 14, 2017
Salesman on commission so they aren't pushy. Got a great rate on the loan for my situation. Will go back.
14 of 29 people found this review helpful.
Is this helpful? Yes | No
Feb 7, 2017
There sales person, was helpful, and told me upfront that most of their Vehicles were from a rental car company, He also told me that their sold As-Is with no warranty. Overall I had a good experience, but still shopping.
9 of 18 people found this review helpful.
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Oct 26, 2016
Car rear bumper was pushed in, it had 1 accident report on carfax. 1 tire was seriously damaged and unsafe to even drive.
36 of 37 people found this review helpful.
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Aug 30, 2016
satisfied
5 of 13 people found this review helpful.
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Aug 29, 2016
I emailed back and forth with them and made a date to see the cars. When I showed up to see the cars the very next day they said that all of those cars have been sold. They went as far as denying that they were the ones that responded to me.
41 of 42 people found this review helpful.
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Jul 27, 2016
It appears they price 1-2 cars lower than normal and then those cars are supposedly already sold and they try to sell you something else.
28 of 29 people found this review helpful.
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Jul 24, 2016
I purchased this car from Equity and I feel its important to understand just what they are. Someone looking for full service car dealership this is not the company for you. I you are working for a company who rounds up vehicles, lists them below market value and sells them "AS IS" then this may be an option for you. They don't service the vehicles, and basically once you buy it its on you. So do your home work, have a mechanic look over the vehicle and decide if the savings up front is worth it. For me I worker with Ray, he stayed late to close the deal and was always very friendly and never pushy.
38 of 43 people found this review helpful.
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