Toyota Grand Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $52,002, which is approximately 23.5% above its MSRP, indicating strong demand for the latest model.
• Moderate Depreciation for Recent Models: The 2025 model shows a 16.7% decrease from its MSRP, while the 2024 model is priced ~4.8% below MSRP, suggesting a relatively stable market for these years.
• Best Value Year: The 2024 Toyota Grand Highlander offers the most competitive pricing relative to its MSRP, making it an attractive option for budget-conscious buyers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Major Cities: New York, NY has the highest average price at $45,569, likely due to higher demand and lower inventory.
• Lowest Prices in Miami: The Miami, FL market offers the most competitive pricing at $44,737, indicating a more price-sensitive consumer base.
• Inventory Variation: Cities like Houston, TX and Dallas, TX have similar inventory levels (120 and 104 listings, respectively) but show different pricing, suggesting regional demand differences.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 567 listings, reflecting strong consumer preference for all-wheel drive.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,445, commands a significant premium, indicating demand for luxury features.
• Value in Base Trims: The LE FWD trim, with an MSRP of $42,260, offers a more budget-friendly option while still providing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 30, 2026, CarGurus experts' opinions, and generative AI.