Summary

• With 431 currently listed for sale and an average price of $27,409.00, 34.3% of 2026 Subaru Imprezas for sale on CarGurus are rated as good or great deals.

• 94.4% of 2026 Impreza models on CarGurus are accident free.

Why it stands out

The 2026 Subaru Impreza stands out for being a practical all-weather compact car with standard all-wheel drive, which remains one of Subaru’s defining traits. In the broader Impreza story, Subaru has long positioned the model as a dependable, everyday choice, and the car’s appeal has always centered on combining usefulness with confidence in poor weather. That makes it distinctive for buyers who want a straightforward car that is built around traction and day-to-day usability rather than flash.

What also helps the Impreza’s reputation is the way Subaru has historically balanced practicality with a sense of durability and simplicity. The model’s identity has been tied to being an affordable, reliable economy car, and that basic formula is a big part of why it has remained recognizable. For shoppers, the appeal is clear: it is a compact Subaru with the brand’s signature AWD setup, making it an easy car to understand and a sensible one to live with.

At the same time, the Impreza’s strengths come with the kind of tradeoffs that often accompany a value-focused compact car. The source material emphasizes practicality and all-weather confidence, but it also points to the model’s economy-car roots, which means its charm is less about luxury or performance and more about usefulness. That balance is what makes the 2026 Subaru Impreza distinctive: it is a familiar, functional Subaru built around traction, simplicity, and everyday appeal.

Other model years to consider

• 2023 Subaru Impreza

  • Average price: $20,319.00
  • Good/great deal percentage: 33.3%
  • User rating: 5 / 5
  • Total listings: 1,348

• 2024 Subaru Impreza

  • Average price: $23,173.00
  • Good/great deal percentage: 34.0%
  • User rating: 5 / 5
  • Total listings: 1,366

• 2018 Subaru Impreza

  • Average price: $13,358.00
  • Good/great deal percentage: 32.8%
  • User rating: 5 / 5
  • Total listings: 938

This analysis is based on CarGurus' proprietary market data from August 10, 2026, CarGurus experts' opinions, and generative AI.