2026 Subaru BRZ Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Washington, DC: The current average price in Washington, DC ($38,300) indicates a strong demand in the local market.
• Lowest Prices in New York and Dallas: Markets like Dallas ($33,799) and New York, NY ($36,998) present lower average prices, suggesting higher inventory or a more price-sensitive customer base.
• Inventory Is Limited: With only 8 to 12 listings across these key cities, the low inventory may contribute to the higher prices found in some locations.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Predominant Trim: The Limited RWD trim dominates listings, accounting for 307 out of the total, reflecting its strong market appeal.
• Pricing Differentiation: The tS RWD trim has the highest MSRP at $38,360, indicating a price premium associated with its additional features.
• Feature-Rich Trims: All trims, particularly the higher-priced ones, include desirable features such as Navigation, Heated Seats, and Adaptive Cruise Control, appealing to buyers seeking more than basic functionality.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Stable Pricing for Newer Models: The 2025 Subaru BRZ retains a high value, with a current average price of $33,096, just slightly below its MSRP, reflecting ongoing demand.
• Substantial Depreciation for Older Models: Notable declines are evident in models over a few years, such as the 2019 Subaru BRZ with a drop of 17.6% vs MSRP.
• Best Value in 2022 Model: The 2022 Subaru BRZ, priced at $26,566, showcases the best mix of features relative to its depreciation.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.