2025 Toyota Grand Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Philadelphia: The market in Philadelphia, PA ($50,295) shows the highest pricing, likely influenced by urban demand and limited inventory.
• Lowest Prices in Miami: Conversely, Miami, FL ($43,122) offers the most competitive pricing, suggesting higher inventory levels or different consumer demographics.
• Inventory Correlates with Pricing: Cities like Houston (122 listings) and Dallas (105 listings) demonstrate relatively balanced prices (~$45K–$48K), indicating stable market conditions and adequate supply.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is Most Common: The XLE AWD (520 listings) becomes the volume leader, reflecting strong demand for this well-equipped trim.
• Price Variations: The Platinum AWD ($54,045 MSRP) represents the highest priced option, approximately 19% more expensive than the base XLE FWD trim.
• AWD Preference: A significant number of listings across all trims feature AWD, indicating a regional trend towards all-weather capability.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Strong New-Car Premium: The 2025 model price of $45,230 is significantly high, suggesting robust demand with a premium over typical depreciation curves.
• Moderate Depreciation in Recent Models: Older models, particularly the 2021, showcase minimal depreciation at about 1.5% below MSRP, indicating sustained value.
• Sharp Depreciation for Older Models: Models older than 2021 experience steeper value losses, with the 2018 model down ~20% compared to its original MSRP, showing an accelerated depreciation trend.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.