2025 Toyota Grand Highlander Pricing Analysis: Denver, CO Market Report

Pricing by Nearby Locations

Market Area: Denver, CO

Key Insights

• Highest Prices in Colorado Springs: The average price in Colorado Springs ($55,000) is significantly higher than other nearby cities, likely due to higher demand or limited inventory.
• Lowest Prices in Fort Collins: Fort Collins ($46,032) offers the most competitive pricing, suggesting a more price-sensitive market or better inventory turnover.
• Inventory Variation: Cities like Castle Rock (56 listings) and Pueblo (51 listings) have substantial inventory, which may help stabilize prices around the regional average.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Lead Inventory: The XLE AWD (23 listings) and Limited AWD (15 listings) are the most common trims, indicating strong demand for all-wheel drive options.
• Price Range Across Trims: The Platinum AWD ($54,045 MSRP) is the highest priced trim, reflecting its premium features, while the LE FWD ($40,860 MSRP) serves as the entry-level option.
• Feature-Rich Premium Trims: Premium trims like the Platinum AWD offer extensive features, justifying their higher price point compared to base models.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2025 Grand Highlander is priced at $31,751, reflecting a 6.5% premium over MSRP, indicating strong demand for the latest model.
• Depreciation Trends: Older models, particularly those from 2019, show significant depreciation, with prices dropping by ~18.7% vs MSRP.
• Best Value Years: The 2021–2022 models present a balance of price and features, with modest depreciation rates, making them attractive options for buyers.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 9, 2026, CarGurus experts' opinions, and generative AI.