2025 Toyota Grand Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Chicago: The average price in Chicago, IL ($48,768) is the highest among the listed cities, indicating strong demand or limited supply in that market.
• Lowest Price in Miami: Conversely, Miami, FL ($41,557) offers the lowest average price, suggesting a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like New York (140 listings) and Philadelphia (100 listings) have substantial inventory, which may contribute to more stable pricing compared to cities with fewer listings.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Inventory: The XLE AWD trim leads with 526 listings, reflecting its popularity and likely strong demand for AWD features.
• Price Range Across Trims: The Platinum AWD trim has the highest MSRP at $54,045, while the LE AWD is the most affordable at $42,460, indicating a significant price spread of ~27.5% between the base and premium trims.
• AWD Preference: All trims listed are AWD or FWD, with AWD trims generally commanding higher prices, aligning with consumer preferences for all-weather capability.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2025 Grand Highlander is priced at $45,163, reflecting a strong demand for new models, as it is priced above its MSRP.
• Depreciation Trends: Older models show significant depreciation, with the 2022 model priced at ~0.5% below MSRP, indicating a stable value retention compared to older years.
• Best Value Years: The 2022 model offers a balance of recent features and lower pricing, making it a compelling option for buyers looking for value.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.