Scion Experts

#1 Tom Demyan
Tom Demyan
Reputation 160
#2 Phil Likins
Phil Likins
Reputation 40
#2 David Bennett
David Bennett
Reputation 40
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Scion Make Overview

Scion Questions

Brian Curran
0

Is There A Problem With The Vsc Or Traction Control On The 2005 Scion Xb

about a year ago my vsc, trac off, and check engine lights came on and i took it to the dealer and they repaired it. within 8 months the lights came on again. is this a known problem or am i just lu...

287 views with 2 answers (last answer 3 weeks ago)
Gary Barnette
10

Delete My Ad

7 views with 2 answers (last answer 3 weeks ago)
Claire23P
0

I Have A 2008 Scion Tc That Won't Go Faster Then 75 Mph. What Could The Pro...

8 views with 1 answer (last answer about a month ago)
abuelo
0

Does The Complete Dash Have To Be Replaced After Air Bags Deployed On Passe...

5 views with 1 answer (last answer about a month ago)
abuelo
0

Air Bags Deployed After Hitting A Spare Tire On Road,did It Also Immobilliz...

car air bags deployed now ignition does nothing, why

15 views with 2 answers (last answer about a month ago)

Scion History

Ah, youth.  It is a powerful market, catered to by the film industry, fashion world, TV producers, and of course automakers.  Dismayed that its average buyer was 48 years old, Toyota wanted to bring in a younger, hipper Gen Y crowd, to build brand loyalty over the years.  To do this, it created the U.S.-based Scion division.  Scion's mission is to produce affordable compact entry-level cars that appeal to younger buyers with attention-grabbers such as top fuel economy, copious customizable accessories and a hassle-free, non-negotiable Pure Price sticker concept.

The first Scions debuted at the LA Auto Show in 2003.  Both the Scion xA 5-door hatch and xB 5-door wagon had a limited release and were rebadged Japanese cars.  Not until they were joined by the first true Scion model, the tC 2-door hatch, in 2004 did the brand go nationwide.  The xB is the most popular of the Scions, accounting for 40% of sales, and is the most recognizable, with its boxy, milk-truck look.  Though unique at the time, this layout was perfect for hauling cargo or college buddies.  The xA featured more traditional rounded lines.  Both started out with a 1.5-liter, 108-hp I4 engine.  The sportier tC hatch is powered by a 2.4-liter DOHC I4 that gets 161-hp.  

What makes Scion notable and appealing to younger buyers is the array of aftermarket options.  With a list of 40 accessories both inside and out, drivers can customize their car to their lifestyle.  A highly sought after subset of the Scions are the limited edition Release Series, which Toyota offers in small numbers usually as part of a marketing campaign.  

Since its debut, the subcompact Scions have inherited a few competitors from the Honda Fit and Chevy Caliber, and 2008 will see its first refresh of the line.  In 2008, the xA is replaced by the xD, which carries a longer wheelbase and gets a more powerful 1.8-liter, 128-hp I4 engine.  The tC remains the same, but the xB undergoes some restyling.  Still boldly square, more cargo space has been added, edges softened, split-folding rear seats included, and it now shares the 2.4-liter engine with the tC, though it only hits 158-hp.  As further candy to tempt Gen Y buyers, both the xB and xD will come standard with iPod ports.