Mercury Make Overview
radio powers up cd ejects no volume
Is The 1962 Mercury Monterey 4dr Sedan The Most Unpopular Full-size Car Eve...
I'm going mad and I hope you can maybe help me. I've a 1962 Mercury Monterey Custom 4dr Sedan, 390cui, Merc-o-Matic. I still searching for different parts for it to bring it into a good condition an...
1999 Mercury Grand Marquis Won't Turn Over
I had thought it was my battery at first so I replaced it so next thought was that it was my starter. After having a friend look at it he said it wasn't that and my fuel pump isn't getting any powe...
My steering wheel won't turn. I put steering fluid in and still nothing. What could it be?
Dashlight 2003 Mercury Sable
Just bought a used 2003 mercury sable. All the lights work even the warning lights, except for where the speedometer, gas gauge, and odometer are. I read to check the dimmer switch and have, it h...
Older Mercury Models
|Mercury Bobcat||Mercury Capri||Mercury Comet|
|Mercury Eight||Mercury Lynx||Mercury Marauder|
|Mercury Marquis||Mercury Meteor||Mercury Monarch|
|Mercury Montclair||Mercury Mystique||Mercury Park Lane|
|Mercury Topaz||Mercury Tracer||Mercury Tudor|
Mercury began in 1939 as a subsidiary of the Ford Motor Company. Its purpose was to provide a middle ground between the lower-runged Ford products and the premium Lincoln line, making them the Mama Bear, if you will, of the Ford empire.
Mercury, of course, is named for the Roman god of war, and his image was the brand's symbol in the beginning years. The icon has changed from an M to a cat and back to a modified M again, this time taking a waterfall shape. Model names have followed with these themes, running from a series of feline names (Cougar, Bobcat, and Lynx) to the current lineup loaded with initial Ms (Mariner, Milan, Montego, Monterey, Mountaineer, and in semi-conformity, Grand Marquis).
Mercury's sale history has seen peaks and valleys, but geneally more of the latter. Its survival as a brand is in question, although those doubts are not coming from the Ford Motor Company camp. It helps that the current selection now offers a truly green vehicle, the Mariner Hybrid, although hybrids in general may be losing popularity; their higher MSRP and not-that-exceptional highway fuel economy may lose the nod as other technologies come up to speed in maximizing fuel economy.
The Mercury brand still has its strength in quasi-luxury sedans, with ranging in size from the Milan to the Montego to the Grand Marquis. The lineup lacks a sporty car and loses its minivan after this year, as the Monterey has been discontinued.