Kia Experts

#1 Tom Demyan
Tom Demyan
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Christopher Taza
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Kia Make Overview

Kia Questions

Joline Young-Wescovich
0

My 2007 Kia Sorento Ac Makes A Clicking Sound When I Turn On My Car And Wil...

2 views with 1 answer (last answer 20 hours ago)
shadetree300
0

How To Replace A Center Bearing On The Drive Shaft Of A 06 Sorento

3 views with no answers yet
BruceBronx
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Sudden Acceleration From Fully Stopped Position....

2010 Kia Forte Koup....Just turned 30150 miles (vehicle not driven far)...Several hours ago seconds after making a full stop upon completion of a right turn into traffic, vehicle begins rapid accel...

27 views with 4 answers (last answer about a day ago)
dageaux61
0

Water Soaked Carpet

I have a 2006 Kia Spectra which has been kept under a carport since new. Recently i moved and it has say outside for the past month not under cover. I noticed a musty smell and upon investigating I fo...

2,296 views with 7 answers (last answer about a day ago)
soliphant
0

My Power Steering Is Leaking Fluid. Really Leaking. Took It To A Shop And T...

I picked up the car. I just keep adding fluid so I can drive it on a limted basis. But they charged me $70 to get my car back. I feel this is crazy. I did get the proposal and plan on giving it to a...

6 views with 3 answers (last answer about a day ago)

Older Kia Models

Kia Cee'd Kia Cerato Kia Mentor
Kia Picanto Kia Potentia Kia Pride
Kia Pro Cee'd Kia Sephia

Kia History

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.  

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.
  
With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.