Kia Experts

#1 Tom Demyan
Tom Demyan
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Christopher Taza
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tenspeed
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Kia Make Overview

Available Kia Models

Passenger Cars

2015 Kia K900 Overview
2015 (announced)
Read the CarGurus Preview
View K900 questions
Kia Rondo Overview
2010 - 2007 (used)
Kia Spectra Overview
2009 - 2000 (used)

SUV/Crossovers

Kia Borrego Overview
2009 - 2008 (used)

Kia Questions

reaycr89
0

How To Replace The Bulb For The Center Brake Light On A 2007 Kia Optima

the bulb for the brake light that's against the rear window of the car must be replaced

3 views with 1 answer (last answer about a day ago)
kat1990
0

What Happened? My 2008 Spectra5 Stalled While Driving. Check Engine Light...

Was driving 2008 Spectra5 (79k miles) when car stalled, lost power, electric, brakes, everything. Check engine light came on. I pulled to side and restarted. Now everything is fine. Mechanic check...

2 views with no answers yet
planetpuertorico
0

Dashboard Lights Flash When Turning Signals Are Used After Bad Altenator Me...

10 views with 1 answer (last answer about a day ago)
planetouertorico
0

Dashboard Lights Flash When Turning Signals Are Used After Bad Altenator Me...

5 views with no answers yet
NikkyLL
0

Does The Rear (hatchback) Window Open On A Kia Soul?

4 views with 1 answer (last answer 2 days ago)

Older Kia Models

Kia Cee'd Kia Cerato Kia Mentor
Kia Picanto Kia Potentia Kia Pride
Kia Pro Cee'd Kia Sephia

Kia History

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.  

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.
  
With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.