Kia Experts

#1 Tom Demyan
Tom Demyan
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Kia Make Overview

Kia Questions

Kelli Landers
0

When My Headlights Are On What Does It Show

20 views with 5 answers (last answer 3 hours ago)
Chris Mcmillan
0

Interior & Exterior Lights Flicker Sometimes When Car Is Parked Or At Light...

I have a 2015 Kia Forte EX 2.0L. And recently I have noticed that my lights would flicker when sitting at stoplights and when parked after running the car. I have an audio system installed so I wen...

8 views with 1 answer (last answer 8 hours ago)
killochivas325
0

Wont Start

hi I have a 2006 kia spectra. ok I was driving my car I had a accident and my car stop. try to start it shortly after the accident but it dint want to start after so does any body knows if this cars ...

2 views with no answers yet
Leland Schultz
0

2007kia Sportage

Are the 2007 Kia Sportage a good suv and do they have engine problems?

7 views with 1 answer (last answer about a day ago)
Amy White
40

I Have A Kia Sorento And The Back Driver Side Will Not Open From The Outsid...

2,568 views with 16 answers (last answer 2 days ago)

Older Kia Models

Kia Cee'd Kia Cerato Kia Magentis
Kia Mentor Kia Picanto Kia Potentia
Kia Pride Kia Pro Cee'd Kia Sephia

Kia History

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.  

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.
  
With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.