Kia Make Overview
My 07 Sorento Blowes Cold Air When The Heater On On
all fuses are good fan work good but it blowes cold air when the heater is on.
Mirror Moves Up And Down But Not Right And Left
I have a 2012 Optima EX-Turbo. My passenger mirror will go up and down but not right and left
I Have A 2000 Kis Sportage Will Crank In Morning But Will Not Start Again I...
What Damage Would Happen To A 2007 Sportage V6 If The Timing Belt Breaks?
How Do I Open The Passengerside Back Door When The Child Safety Lock Is On...
My 1994 Kia Sportage right rear door handle is broke. The child proof door lock out is will not allow the door to be opened from the inside. I want to replace the broken handle but first I have to b...
Older Kia Models
|Kia Cee'd||Kia Cerato||Kia Mentor|
|Kia Picanto||Kia Potentia||Kia Pride|
|Kia Pro Cee'd||Kia Sephia|
"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.
Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.
Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.
With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.