Kia Experts

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Kia Make Overview

Kia Questions

junnox
0

Hi, I Have A 2004 Sorento, Starting Fine And All Is Ok Until After About 20...

5 views with 2 answers (last answer 2 hours ago)
junnox
0

What Cause My 2004 Kia Sorento To Blow Clouds Of Black Smoke.

When fresh from start everything is fine, but after driving for like 20 minutes, the jeep started to blow very black smoke and seems to loose power....

1 view with 1 answer (last answer 2 hours ago)
Jason Wade
0

I Have A 2002 Kia Rio Cinco, It Is Idling Very Rough. Dose Anyone Know Wher...

2 views with no answers yet
Felix Paz Marrero
0

Kia Sorento Overheating

already replaced thermostat

9 views with 2 answers (last answer 23 hours ago)
ragtime
0

Park,tail,and Dash Lights Don't Work 2002 Kia Spectra

321 views with 3 answers (last answer about a day ago)

Older Kia Models

Kia Cee'd Kia Cerato Kia Mentor
Kia Picanto Kia Potentia Kia Pride
Kia Pro Cee'd Kia Sephia

Kia History

"Arise from Asia," the translation of Kia's name, is exactly what Kia did in the early 1990s, seemingly out of nowhere. But the South Korean automaker has been in existence since 1994, as a bicycle and later truck manufacturer. In the 1970s, it was the first Korean automaker to produce the internal combustion engine, and the first to produce a passenger car.

Second only to Korean rival Hyundai, Kia's motto was quality cars, with a strong emphasis on safety and low-cost affordability. Its first appearance in the U.S. was as the Ford Festiva in 1987, essentially a rebadged Kia Pride. With a growing Korean economy, Kia decided to launch its first car in the U.S., the Sephia sedan. Its marketing strategy was to introduce the car gradually, starting in the West Coast and moving across the country. Word of mouth about the economy cars quickly enhanced Kia's reputation and the carmaker soon introduced its compact Sportage SUV, which went on to win several awards and a spot on many top ten lists.  

Kia was looking to take over Japan's slot in the compact economy car segment, and in some markets the Sephia even outsold the Protege. However, labor problems, Korea's new openness to foreign imports, and the Asian financial crisis in the 1990s led to Kia declaring bankruptcy. It was acquired by Hyundai in 1998, with a renewed emphasis on quality and reliability.
  
With Hyundai's guidance, Kia introduced more sedans, including the mid-sized Optima and subcompact Rio. The Spectra was a small, but sporty little hatchback and sedan. The Sportage continues to be a popular SUV choice, especially now that it's moved into the crossover segment, and the Sedona minivan was rated as one of the safest minivans by the Insurance Institute. In 2003, Kia had sold over one million vehicles in the U.S., and it is continuing to expand its lineup today, with the recent Sorento SUV and the new 2007 Rondo, a small crossover with three rows of seating.