Prime Ford - Auburn

Internet Approved, Blue Oval Certified, Quality Checked

780 Washington Street
Auburn, MA 01501
Map & Directions

Sales: (508) 812-4160 Service: (855) 979-3809

Today 12:00 PM - 5:00 PM (Closed Now)
Show business hours

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Dealer Details

Prime Ford - Auburn

27 reviews
Today 12:00 PM - 5:00 PM (Closed Now)
780 Washington Street
Auburn, MA 01501

Dealer Reviews

All reviews are verified visits to the dealer. – Learn More
Jan 19, 2020
Very nice and informative.
Is this review helpful? Yes | No
Jan 21, 2020
Response from current dealership:
Thank you for sharing your positive experience with Prime Ford Auburn, Toni!
Nov 3, 2019
I was so unhappy with my experience with this dealership. As soon as they got the down payment for my car they immediately became so unprofessional. Three different times they promised me I would be picking up my car that day. And three times I did not get my car. It took my speaking to the sales manager for anything to get done. They do not know how to handle business and do not care that they upset their clients. The only thing they would say to “fix” the problems was that I could return my car. My car was not the problem. the problem was their customer service. They screwed up my paperwork and did not tell me until hours after I was supposed to get my car. Horrible dealership. I would never recommend anyone going there.
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Nov 4, 2019
Response from current dealership:
Rebecca, The fact that you live in Connecticut and we are a Massachusetts dealer makes it a long process to secure a registration as an out of state dealer. Also, our salesperson is new to this area and didn't realize Connecticut RMV is closed on Mondays to out of state transactions. He also erred on promising it would be done the next day without confirmation that we had the drivers available to complete the transaction. We should have just delivered the car and paperwork directly to you and you could have registered the vehicle yourself and saved the time delay. We hope you enjoy your new Su
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Oct 29, 2019
Very good
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Oct 29, 2019
Response from current dealership:
Hi Mark, thanks so much for taking the time to leave Prime Ford Auburn a review.
Sep 15, 2019
Kept sending. "Boilerplate" message and never answered my questions.
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Sep 16, 2019
Response from current dealership:
Hi Tom - Our dealership, as well as our online services, are closed most Sundays. I'm wondering if that's why you didn't receive the personalized service we provide our guests during typical business hours. I would be happy to look into your inquiry as well as speak to you directly, but I'm unable to locate your information based on this review. Would you please give me a call at your earliest convenience? Thank you, Jim Langway - Sales Manager - 774-450-1541
Sep 12, 2019
Very good ,fast
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Sep 12, 2019
Response from current dealership:
Edgar, it means so much to us to see your review! Thanks from the team at Prime Ford Auburn!
Sep 9, 2019
Prime got back to me within a reasonable amount of time, to set up a test drive in the AM. Unfortunately, I was unable to make it. I would not hesitate to call them in the future. Thank you.
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Sep 9, 2019
Response from current dealership:
Thank you for your feedback, Robert! If there is anything further we can do to assist with your car search, please let us know.
Sep 4, 2019
They replied quickly and professionally Car sold before I could get there. They notified me it sold , so not to waste my time. I appreciated that. Salesperson was professional.
Is this review helpful? Yes | No
Sep 4, 2019
Response from current dealership:
We are grateful for your feedback, David. If there is anything else we can do to assist with you car search, please let us know.
Aug 13, 2019
Really decent people.
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Aug 14, 2019
Response from current dealership:
Thank you for the excellent review of Prime Ford Auburn, Jane!
Aug 1, 2019
Called right back, very professional.
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Aug 5, 2019
Response from current dealership:
Thank you so much, Paul!
Jun 24, 2019
Very helpful and considerate
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Jun 24, 2019
Response from current dealership:
Thanks for the 5 star review, Jonathan.  Hope to see you next time!
Jun 7, 2019
Amazing
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Jun 13, 2019
Response from current dealership:
Thanks for the great review, Don!
Feb 28, 2019
Very helpful and knowledgeable I bought the car!!
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Jan 3, 2019
Quickly responded to my inquiry. Missed out on the truck.
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Nov 11, 2018
Vince was quick to respond. Great customer service overall.
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Oct 14, 2018
Stopped in on a Sunday afternoon to look at the Hellcat and became seriously interested in it. I explained that I was interested in another one down the line. They made me an offer that I liked, and would have sold the car. Here is the best part, I explained that I wanted to pay cash and I would give them a large deposit if they could hold the car for about a week. Nope, would not except that and tried to get me to finance!?! Got some #% story about how they needed to make the sale because it was the last day of the month. THAT pretty much made up my mind to go with the black one that I liked just as much from the other dealer at a very good price. They were very accommodating, NO pressure, no haunting emails and they held the car for me with a credit card!!! And yes, they got paid and I own the car.
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Oct 1, 2018
good salesmen and very helpful
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Sep 14, 2018
Flawless
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Sep 10, 2018
Salesman contacted me and was helpful.
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Sep 8, 2018
Through entire process, salesperson was a pro! I felt 0 pressure, was given tons of options including the option to see other cars. Test drove the car and received tons of information about the car including maintenance history and car fax without asking for it even! Once I decided to buy, the process was quick and efficient with great explanation throughout! This was a bit of a road trip for me to get to Prime Ford but so well worth it... I worked with Gene and he did a perfect job. He definitely put the “team” in sales team. I have had the car for a week now and 100% satisfied
1 of 1 people found this review helpful.
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Jul 23, 2018
My experience was good here. Quick response and good salesperson. I test drove a vehicle and I didn’t like the vehicle. There was a little pressure to talk numbers and not super easy to get out when I didn’t like the car. Otherwise it was fine.
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Jul 14, 2018
Very friendly staff
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Jun 4, 2018
Great experience. No pressure sales. Smooth process and very accommodating.
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Mar 25, 2018
After following this car for a few weeks, I decided to go for a test drive and probably get it. I used their chat system and they confirmed it was available. I received and email from the General Sales Manager that it was available. I drove 45 min to find out it was NOT available. They apologized for the error, but no one pays my 2 hours time and gas
5 of 5 people found this review helpful.
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Mar 21, 2018
Contacted via email & phone. Great staff. Very nice sales and tech. people. Very helpful with information and emailing me photos and car history. Trustworthy company. Car was priced correctly.
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Feb 11, 2018
Great experience.
1 of 1 people found this review helpful.
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Feb 11, 2018
The people at Prime were great.
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Jan 28, 2018
Great dealer, but i missed the deal :(
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Dec 28, 2017
Didn’t buy a car from them but they took my call and schedule a time for me to come in and then followed up with me
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Dec 26, 2017
My experience was great!! Shamus and Teddy made it comfortable to deal with and got me the deal I was looking for !! I will be recommending Prime Ford to anyone looking for a pleasant car buying experience!!!
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Oct 10, 2017
Had a good experience with dealership Got right back with information I requested and additional photos. Great overall experience.
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Aug 28, 2017
The worst experience i ever had. Bought a 2015 ford transit connect three weeks ago. Paid 600$ more than average price for this car. Even didn't drive the car because they couldn't find keys for two hours. Was promised to get best service for this money, that is why just paid them and picked up car in two days. Was told that i will get two keys for car, but car was going just with one key. Talked to the manager at least two times and 3-4 times with other guys but they never called me back. Came by twice to the dealership. They sold me 2015 car with one key which had my key technology activated. Now i can't drive more than 80mph, also the sound is around 50% loud. Its terrible.
8 of 9 people found this review helpful.
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Aug 22, 2017
Great service
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May 21, 2017
I decided not to see this car however the dealer was very responsive and professional.
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Apr 3, 2017
sent an email very promptly....
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Mar 11, 2017
Dan was respectful, attentive to what I was looking for and very Knowledgeable.
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5
Feb 28, 2017
what a wast of time ,was not the truck they had on here ,had a gray one ,they pulled out a silver one all rusty and full of dents
2 of 2 people found this review helpful.
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Feb 24, 2017
Did get back to me quickly unfortunately wrong price listed
2 of 2 people found this review helpful.
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Feb 5, 2017
Very responsive, quick to reply to any interest. Follow-up calls as well. I did not buy a car, but liked they were not pushy, wiling to help.
1 of 1 people found this review helpful.
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Jan 18, 2017
I showed online interest in a pre-owned mark lt. Prime was professional and accommodating.
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Oct 31, 2016
Seemed pretty good to work with. When I called they had to check vehicle availiabilty. They called me back a short time later , the vehicle had been sold. A couple of days later they called back offering to help search for another vehicle .
2 of 2 people found this review helpful.
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Nov 2, 2016
Response from current dealership:
Hi Walter, thank you for your review. Sorry to hear the vehicle had been sold. We would be more than happy to help you find a similar vehicle!
Jul 14, 2016
It sold and they still told me they had to just get me there and it's not close.
1 of 2 people found this review helpful.
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Jul 18, 2016
Response from current dealership:
Hi Chris, I am very sorry to hear about your experience with us as that is not how we do business. I would like to speak with you so that I can help turn your experience with us into a positive one and make sure this sort of thing doesn't happen to anyone else. My direct line is (508)502-1508.

Sincerely,
Sean Van Praet
General Manager
Prime Ford Auburn
Jun 23, 2016
Great experience!
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Jun 24, 2016
Response from current dealership:
Thanks so much, Karol! Hope you found exactly what you were looking for!
Jun 6, 2016
Awesome service and very courteous!!!!!
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Jun 6, 2016
Response from current dealership:
Hi Jose, thank you for your review! We're glad to hear you had a great experience with us! Hope you found your perfect vehicle!
May 4, 2016
They were not educated on the products that they were selling and when I infromed them on a issue I was having with my vehicle they would not help me resolve that issue at all
1 of 1 people found this review helpful.
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May 5, 2016
Response from current dealership:
Hi Ryan, thank you for bringing this to my attention. I take this sort of thing very seriously and would like to make sure everything gets solved. Please call me directly at (508)502-1541 so that I can help. I look forward to speaking with you.

Sincerely,
Sean Van Praet
General Manager
Prime Ford Auburn
May 3, 2016
Great
Is this review helpful? Yes | No
May 4, 2016
Response from current dealership:
Thank you, Ryan! Hope you got your perfect vehicle!
Mar 6, 2016
he called but didnt show much intrest in getting me to buy from Prime.
2 of 3 people found this review helpful.
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Feb 7, 2016
The offer for my vehicle in trade was very low.
4 of 4 people found this review helpful.
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Jan 5, 2016
very responsive contacted me right away
0 of 1 people found this review helpful.
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Jan 6, 2016
Response from current dealership:
Hi Chris, thank you for your review! We appreciate your business and hope to work together soon!
Jan 3, 2016
I called them for a week trying to buy this truck and then they told me it was sold. I do not recommend this dealership.
1 of 1 people found this review helpful.
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Jan 6, 2016
Response from current dealership:
Hi Mark, thank you for your review. Any type of feedback helps us improve. I am sorry to hear about your experience with us and would like to see what I can do to help. Please call me directly so I can help regain your trust in our dealership - (978) 815-4340. I look forward to speaking with you.

Sincerely,
Sean Van Praet
General Manager
Prime Ford Auburn
(978) 815-4340
Nov 20, 2015
Fair price on car. Low balled me on trade. Way below kbb.
3 of 3 people found this review helpful.
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Nov 2, 2015
Great customer service.
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Jul 30, 2015
They offered me 2015 FordFocus for $400 a month but they don't want to give me what I wanted. (Armada)
1 of 1 people found this review helpful.
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5
Jun 27, 2015
Was an hour ride, but turned out to be a great experience! From my initial email contact, to sales, to finance, I felt I got a good deal. In just a few hours I rolled out in my new (used) truck. Jeff took care of me well; we had some fun; and he even assisted in the detailing of the truck I purchased. Would go back again in the future.
1 of 1 people found this review helpful.
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Jun 6, 2015
My experience went very smoothly. I spent minimal time in dealership. They were very professional. I have a very busy schedule. I would not have been able took pick up car for another week.so they were nice and delivered the car the next day after all insurance and registry paper work was done . Thanks for all your help. My wife loves her new car !
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Feb 14, 2015
worst experience of my life. stay away!! Bait and switch tactics, lies deceit, wont return calls. did very little to make a horrible situation right. stay away
1 of 1 people found this review helpful.
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Feb 12, 2015
Truck I was interested in was sold already but they did send info on another truck they thought I might be interested in I wasn't , but the real issue is even after saying the truck was sold they still kept it posted.
1 of 1 people found this review helpful.
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Feb 3, 2015
Good response
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5
Oct 31, 2014
Car was already sold and they never called back
1 of 1 people found this review helpful.
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Dec 20, 2013
Good experience
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Oct 17, 2013
only contact was by email
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Sep 26, 2013
Nice dealership.
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Jun 13, 2013
Very friendly and helpful. Great communication. Did what they promised to do! Highly recommended!!
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Jun 6, 2013
Excellent service!!!!
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Apr 17, 2013
very good
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Dec 22, 2012
Dealer took too long to contact me back, they would tell me they'll call me and nothing, I had to end up contacting them 4-5 times to get service, at the end of it all i liked The car I was going for but the customer service was just not as I expected, your chasing them instead of them chasing you.
1 of 1 people found this review helpful.
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