What is CarGurus IMV?
Was looking at different cars and you but CarGurus IMV price. What does IMV
The Instant Market Value (IMV) of a vehicle is CarGurus' estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previously sold car listings in your local market. ... CarGurus uses IMV to determine whether each listed car is a Great, Good, Fair or High priced deal.
HOW IS THIS PRICE DETERMINED/ SAME CARS ARE DIFFERENT RETAIL PRICES.
Why is the Cargurus value so much higher than estimates from KBB, Edmunds and NADA Guides? For a 2011 Porsche Cayman S with low miles, in excellent condition, and loaded with options, Cargurus assumes a value of $41,067, while the others estimate $36,059, $34,736 and $36,300.