how much under retail negotiate


Asked by Jan 24, 2012 at 06:36 PM about the 2007 Ford F-150 FX2 SuperCab

Question type: Shopping & Pricing

If the market value is $17,242 and the asking price is $17,090 How much can I expect the dealer
to drop the price to?
2007 Ford F-150 FX2       Mileage 68490

3 Answers


My cousin has been working as a car salesman at a dealership for many decaded. He indicated the following. There is more profit in selling a used vehicle than a new one. The amount of profit depends on what they gave as "trade-in" on the vehicle. Usually, the older the vehicle the more profit. In your case the vehicle is 5 years old. Also comming into play is the popularity of the vehicle. If the truck is still popular it will demand a higher price. If you could contact the previous owner it would be easy to determine what he got for the vehicle in trade and work from there.

1 out of 1 people think this is helpful.
Jeremy Slay

When buying a vehicle I usually offer the NADA trade in value or 10% over rather than retail value. Dealers usually buy the vehicles for less than the posted trade in value as the websites are often greatly inflated. If they wot take the offer look for another truck someone will. I purchased my expedition "valued" at 7800 for 4000. Got my f150 valued at 10000 for 5000. it can be done you just have to be patient and look for the right deal.

Karl Grimm

worth between $11,125-$17,025

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