What does IMV mean in relation to price?

Asked by CREATIVE1945 Aug 21, 2019 at 11:42 AM

Question type: Shopping & Pricing

What does IMV mean in relation to price?

2 Answers

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IMV is Cargurus way of giving the consumer a basis for pricing of vehicles. Instant Market value. It's based on other vehicles for sale from the ads, price, condition, mileage, etc. It's a guideline is all.

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Basically it is the average price for your car based on other cars for sale. CG's takes in to account such things as condition and miles etc.

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